Friday, 11 July 2014 15:32

The Talent Land Grab In Marketing Tech: How To Win

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I am currently conducting research on The Talent Land Grab In Marketing Tech: How To Win. This research examines how forward-looking hiring leaders are attracting, evaluating, and landing top marketing tech talent, and how they will do so in the future.

This week, I shared a sneak preview of my early results in an interview with Scott Brinker, who pens the ChiefMarTec blog chronicling the rise of the chief marketing technologist. (Note: If you work at the marketing/tech intersection, you will find this blog extremely useful.)

Scott and I discuss:

- The 3 A's of ideal marketing tech talent: aptitude, attitude, and altitude

- Tips for scouting top marketing tech talent in unexpected places

- The rise of agile recruiting

I will present the full results of my research at the MarTech conference in August.

Scott generously titled our interview "Secrets of an Ace Recruiter of Technical Marketing Talent."

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