I am currently conducting research on The Talent Land Grab In Marketing Tech: How To Win. This research examines how forward-looking hiring leaders are attracting, evaluating, and landing top marketing tech talent, and how they will do so in the future.
This week, I shared a sneak preview of my early results in an interview with Scott Brinker, who pens the ChiefMarTec blog chronicling the rise of the chief marketing technologist. (Note: If you work at the marketing/tech intersection, you will find this blog extremely useful.)
Scott and I discuss:
- The 3 A's of ideal marketing tech talent: aptitude, attitude, and altitude
- Tips for scouting top marketing tech talent in unexpected places
- The rise of agile recruiting
I will present the full results of my research at the MarTech conference in August.
Scott generously titled our interview "Secrets of an Ace Recruiter of Technical Marketing Talent."