Recently I emailed my friend Andres, who works at Meetup. A moment later, I received this out-of-office message from him:

I thought, “What a great idea!” Andres is using his out of office response as a marketing tool, to:

  1. Showcase the sabbatical perk at Meetup
  2. Point people to Meetup’s recruiting site

With this approach, you could attract talent while you sleep. Or while you swim, surf, or sail.

You could even highlight specific roles: “Do you know a great data scientist? Click here.”

Andres’s ten-second investment in attracting talent is a great example of applying marketing chops to recruiting.