I am delighted to announce The Connective Good’s latest placement:

Sherrill Kaplan, Zipcar

Sherrill Zack Kaplan joins Zipcar as VP, Marketing & Sales.

Sherrill was previously VP, Digital Marketing & Innovation, for Dunkin’ Brands.

The backstory:

Zipcar, the leading car-sharing company, needed a VP of Marketing to lead what I call the trinity of growth marketing:

  • Brand
  • Demand (acquisition, retention, and loyalty)
  • Band (a team of dozens, across marketing and sales)

It was a blast to get an immersion at the intersection of transportation trends, tech trends, membership businesses, and environmental friendliness.

We explored this role with over 200 executives, narrowing down to Sherrill.

And Sherrill is now growing her marketing team! For instance, here’s a plug for this Product Marketing Director role in Boston for Zipcar.

Congratulations, Sherrill! A huge thank you to all the senior marketers who participated in this search.