A CMO in scale-up mode needs to budget like a boss!
Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn:
- How do you communicate to a CEO and CFO that you are investing efficiently… without overspending
- When do you give budget back versus ask for more
- How to remind your peers of what marketing will and won’t do: “You won’t get to scale saying yes to everything!”
- How your budget should change through expansions and acquisitions
From a hiring standpoint, we discuss:
- The wisdom of Swiss Army knife hiring – when 1 marketer manages multiple functions
- How to do ‘lookalike’ training with your recruiter
- The one person on a marketing team who should NOT be remote
- The best question a CMO candidate could ask the recruiter: How do I rank on the scorecard for the job?
- How to experiment with hiring, not just with programs, and the wisdom of having some experimental people on the team whose backgrounds may initially make you squint
This is Episode 3 of The Get podcast, now in Season 4. This season, we explore the theme ‘Solving for the Scale Journey.’
The Get is produced by Evo Terra and Simpler Media Productions. Listen and subscribe here.