The Connective Good is a retained executive recruiting firm. We connect the most talented people in the marketing/tech/analytics ecosystem. We focus on recruiting leaders in:

Marketing | Digital Strategy | Marketing Technology | Marketing Analytics | Market Research | Selling to Marketers | Innovation | CMO Advisory Boards

Recruiting Tips

How can you tell if someone is REALLY ready to join an early-stage company? Read more

Join Us

Do you work in or around marketing technology? You may be a candidate to participate in the next Marketing Technology in the Hub event in Boston. Email for details

Search Spotlight

The Connective Good is doing a search for a Head of Marketing & Comms in Seattle. We’re talking with marketers who love startup marketing, data, and social impact. More details

Representative Projects

VP of Marketing

Cybersecurity company funded by Bain Capital

VP of Marketing and Brand Technology

Financial services organization

SVP of Strategy

Running strategy and client services for leading marketing analytics player

VP of Analytics

Evangelizing analytics for data company

A Better Way to Recruit

On Your Own

  • You spend way more time than you expected
  • Your network isn’t broad enough to turn up the unique talent you need
  • Your internal recruiters are not specialists in how marketing is done today

With The Connective Good

  • You get a shortlist of candidates in 3 weeks
  • You reach people who would never respond to a job posting
  • You tap into deep expertise in the marketing ecosystem

The Connective Good Process

We’ve developed a repeatable process that has led to delighted clients and sky-high retention rates.


Your culture is unique. We get it. We’ll spend 1-2 days in your office to soak up your culture and your needs.


Most job specs are boring. They focus just on what the company needs. We create compelling job specs – and infographics – that pierce the attention barrier with candidates.


You know and we know that the best candidates have to be wooed. We’ll scout the candidates that are just right, even if it takes hundreds of conversations.


If you only interview, you’ll get the person who interviews the best, not necessarily the person who’ll be the best at the job. We go beyond interviews and evaluate the actual work that candidates do.


We have a 100% acceptance rate on job offers over the past five years.

Erica’s process is comprehensive, efficient, transparent, and well-tuned to the specific needs of our company.

Pat LaPointe

Executive Vice President, MarketShare

Clients Rave About The Connective Good

She’s very attentive to needs, communicative, and ready to adapt on the fly as thinking or needs change.

Matt Marshall

Founder, VentureBeat

Every candidate told me that Erica did an outstanding job of representing our firm and made them feel special in the process.

Pat LaPointe

Growth Driver

She nailed just about every conversation she had on our behalf — whether or not the prospect turned out to be a perfect fit or not.

Positively delightful to work with, drives to great results, infuses creative approaches, and never misses a step.

Kathy Unger Bachmann

Growth Driver

About Erica Seidel, Founder

Erica established The Connective Good in 2011. Her philosophy is that recruiting needs to look less like procurement and more like one-to-one sales and marketing.

Previously, she ran Forrester Research’s global advisory businesses for CMOs and digital marketing leaders of Fortune 500 companies, achieving 600% growth and radical improvement in client retention. In these roles, she led forums for top executives to exchange best practices in marketing and tech, getting a front-row seat to the needs and challenges of senior marketers.

She also has significant experience in new product development and user experience, with companies such as Sony, IBM, Pitney Bowes, and Sun Microsystems (now Oracle).

Erica has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.

I would trust her with any engagement in the People space, and am constantly amazed by her network.

Amy Buckner Chowdhry

CEO, AnswerLab

The Connective Good Blog

Recruiting a Head of Marketing & Communications, Seattle

The Connective Good is doing a retained search for a Head of Marketing & Communications for a  Seattle org with huge social impact. This organization provides critical data on government spending and outcomes, for public policy areas ranging from healthcare to...

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