The Connective Good is a retained executive recruiting firm. We connect the most talented people in the marketing/tech/analytics ecosystem. We focus on recruiting leaders in:
Marketing | Digital Strategy | Marketing Technology | Marketing Analytics | Market Research | Selling to Marketers | Innovation | CMO Advisory Boards
VP of Marketing
Cybersecurity company funded by Bain Capital
VP of Marketing and Brand Technology
Financial services organization
SVP of Strategy
Running strategy and client services for leading marketing analytics player
VP of Analytics
Evangelizing analytics for data company
A Better Way to Recruit
On Your Own
- You spend way more time than you expected
- Your network isn’t broad enough to turn up the unique talent you need
- Your internal recruiters are not specialists in how marketing is done today
With The Connective Good
- You get a shortlist of candidates in 3 weeks
- You reach people who would never respond to a job posting
- You tap into deep expertise in the marketing ecosystem
The Connective Good Process
We’ve developed a repeatable process that has led to delighted clients and sky-high retention rates.
Your culture is unique. We get it. We’ll spend 1-2 days in your office to soak up your culture and your needs.
Most job specs are boring. They focus just on what the company needs. We create compelling job specs – and infographics – that pierce the attention barrier with candidates.
You know and we know that the best candidates have to be wooed. We’ll scout the candidates that are just right, even if it takes hundreds of conversations.
If you only interview, you’ll get the person who interviews the best, not necessarily the person who’ll be the best at the job. We go beyond interviews and evaluate the actual work that candidates do.
We have a 100% acceptance rate on job offers over the past five years.
Erica’s process is comprehensive, efficient, transparent, and well-tuned to the specific needs of our company.Pat LaPointe
Clients Rave About The Connective Good
She’s very attentive to needs, communicative, and ready to adapt on the fly as thinking or needs change.Matt Marshall
Every candidate told me that Erica did an outstanding job of representing our firm and made them feel special in the process.Pat LaPointe
She nailed just about every conversation she had on our behalf — whether or not the prospect turned out to be a perfect fit or not.
Positively delightful to work with, drives to great results, infuses creative approaches, and never misses a step.Kathy Unger Bachmann
About Erica Seidel, Founder
Erica established The Connective Good in 2011. Her philosophy is that recruiting needs to look less like procurement and more like one-to-one sales and marketing.
Previously, she ran Forrester Research’s global advisory businesses for CMOs and digital marketing leaders of Fortune 500 companies, achieving 600% growth and radical improvement in client retention. In these roles, she led forums for top executives to exchange best practices in marketing and tech, getting a front-row seat to the needs and challenges of senior marketers.
She also has significant experience in new product development and user experience, with companies such as Sony, IBM, Pitney Bowes, and Sun Microsystems (now Oracle).
Erica has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.
I would trust her with any engagement in the People space, and am constantly amazed by her network.Amy Buckner Chowdhry
The Connective Good Blog
You’ve worked hard to narrow down a pool of candidates. You make an offer to 'the one.' Then the unthinkable happens. Your dream candidate says "no." Fair? No. Shocking? Yep. As disappointing as being dumped in a romantic relationship? Maybe. Six Ways to Get Back on...read more
I am delighted to announce The Connective Good's latest placement: Sherrill Zack Kaplan joins Zipcar as VP, Marketing & Sales. Sherrill was previously VP, Digital Marketing & Innovation, for Dunkin' Brands. The backstory: Zipcar, the leading car-sharing...read more
MarketingProfs just published a piece I co-wrote with the illustrious Anand Thaker, called "Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out." Check it out for tips on how to ferret out the top candidates... or how to be that top candidate....read more
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