The Connective Good is a retained executive recruiting firm with a niche specialty in marketing. (Not the ‘make it pretty’ marketing, but the ‘make money’ marketing.) We focus on recruiting leaders in:
Marketing | Digital Strategy | Marketing Technology | Marketing Analytics | Market Research
The CMO Hiring Market
The CMO Hiring Market In 2023: What To Expect — Read
Podcast: The Get
The CMO/Board Relationship is the theme on The Get this season — Check it out
Representative Projects
Chief Strategy & Marketing Officer
for a B2B SaaS company in the public safety category
VP of Marketing and Sales
for a leading car-sharing company
Global VP of Marketing Data & Technology
for a large SaaS tech company
VP of Marketing Analytics
Evangelizing and explaining analytics to consumer marketers
VP of Marketing
for a cybersecurity company funded by Bain Capital
VP of Marketing and Sales
for a leading car-sharing company
VP of Marketing
for a cybersecurity company founded by Bain Capital
Chief Strategy & Marketing Officer
for a B2B SaaS company in the public safety category
Global VP of Marketing Data & Technology
for a large SaaS tech company
VP of Marketing Analytics
for a SaaS marketing technology company
A Better Way to Recruit
On Your Own
- You spend way more time than you expected
- Your network isn’t broad enough to turn up the unique talent you need
- You puzzle over what you really need
With The Connective Good
- You get a shortlist of candidates within days
- You get access to people who would never respond to a job posting
- You get help figuring out what skillset and experience level you need, from someone with deep expertise in the marketing ecosystem
The Connective Good Process
We’ve developed a repeatable process that has led to delighted clients and sky-high retention rates.
Discovery
Your culture is unique. We get it. We’ll spend 1-2 days in your office to soak up your culture and your needs, so we can represent it accurately to candidates and bring you people who fit.
Positioning
Most job specs are boring. They focus just on what the company needs. We create compelling job specs — and use infographics and videos — to pierce the attention barrier with candidates.
Scouting
The best candidates are not necessarily out there looking actively. They have to be wooed. We’ll scout the candidates that are just right, even if it takes hundreds of conversations.
Evaluating
If you only interview, you’ll get the person who interviews the best, not necessarily the person who’ll be the best at the job. We go beyond interviews and evaluate the actual work that candidates do.
Selling
We have a sky-high acceptance rate on job offers, as our process is so careful and robust.
Erica’s process is comprehensive, efficient, transparent, and well-tuned to the specific needs of our company.
Every single candidate Erica introduced me to told me they felt she did an outstanding job of representing our firm to them and made them feel very special in the search process.
Positively delightful to work with, drives to great results, infuses creative approaches, and never misses a step.
What Clients Say About Us
Erica Seidel is a masterful recruiter of relevant marketing talent with a strong network and a process to ensure a great fit with your organizational needs and culture.
She nailed just about every conversation she had on our behalf — whether or not the prospect turned out to be a perfect fit or not.
It was a no-brainer for us to choose Erica because of her depth of experience hiring for this kind of role in our type of company. The search was a great experience, beginning to end.
In the end, we had two outstanding candidates that left us in the enviable position of being able to be picky about the final decision.
About Erica Seidel, Founder
Erica established The Connective Good in 2011. Her philosophy is that recruiting needs to look less like procurement and more like one-to-one sales and marketing. Erica has placed marketing, marketing analytics, marketing technology, and customer success leaders for a range of companies, including Zipcar, BlueConic, Healthgrades, MarketShare, Datto, Allocadia, and FranConnect, to name a few.
Previously, she ran Forrester Research’s global advisory businesses for CMOs and digital marketing leaders of Fortune 500 companies.
Erica has an MBA in Marketing from the Wharton School of the University of Pennsylvania and a BA in International Relations from Brown University.
She is on the Advisory Board for the MarTech conference, she serves as a coach to the Ascendant Network for the industry’s top digital marketing leaders, and she co-leads the Marketing Tech in the Hub invite-only event series.
I would trust her with any engagement in the People space, and am constantly amazed by her network.
Featured Articles
The Connective Good Blog
How To Wow Your Board Members… Even The Ones That Don’t Get Marketing
This episode of The Get podcast is a super one! Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards. You'll learn about: The relative importance of the 3 C's – Context, Content, and Confidence – when...
How The Best CMOs Connect With Investors: The Power of Partnership
This season on The Get podcast, we've been exploring the CMO/Board relationship. Here is a particularly fun episode: you'll hear a CMO and her Board member not just talking *about* each other, but rather talking *with* each other. I had the pleasure of placing Jen...
How To Avoid Guesswork And Embarrassment When Interacting with Your Board
Chris Fountain, operating partner at Frontier Growth -- and a pal of mine from several search collaborations -- joins The Get podcast and shares great advice about: What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to be...
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