On this episode of The Get podcast, we hear from Elana Anderson. She and I overlapped at Forrester way back in the day and since then she has had an awesome career as a marketing leader, with companies including IBM, Unica, Demandware (which became Salesforce Commerce Cloud), Vidyo, and Veracode. Phew! That is a lot of knowledge. You’ll hear from her on a bunch of interesting topics:

  • Going beyond ‘broadcast mode’ with your Board members and bringing them into the marketing fold
  • Using an interactive quiz at a Board meeting to cover a brand-related topic that is short on numbers
  • Preparing for Board member interviews … and how to tell if a Board values marketing
  • Setting yourself up for joining Boards yourself… and when to start