Recently I was invited to discuss “Challenges and Realities of Recruiting Modern Marketers” on the Good Morning Marketing Podcast. Thanks to the team at Zee Jay Digital for inviting me.

Some topics we discussed

  • Fads versus fundamentals (in marketing skillsets)
  • Why marketing leaders can fail
  • How to separate learning about modern marketing from recruiting a modern marketer
  • The peacemaker/changemaker continuum for hiring marketers
  • Why ‘martech’ may be an inside-out term
  • How to not just follow your interests, but interpret your interests, in designing your career
  • Common mistakes marketing leaders make when interviewing

Listen here.