The Connective Good just started a search for a VP of Marketing for a global marketing analytics company based in NYC. This new leader will:

  •     Set marketing strategy and lead execution, building marketing from the ground up
  •     Craft positioning to differentiate the company, its technology, and its people
  •     Build a content marketing/thought leadership engine to stay top of mind for senior marketing executives

We are talking with individuals at the Director and VP level who:

  •     Have B2B marketing experience from either a technology company or a professional services company
  •     Have achieved results with awareness-building, inbound/content marketing, industry marketing, customer advocacy, and account-based marketing (or as much of that as possible!)
  •     Like the variety and hands-on aspects that will come with running marketing for a 130-person company
  •     Enjoy taking complex topics and simplifying them

Here’s an infographic describing the role. Thank you, yet again, to the amazing

Lisa Finch, designer extraordinaire. Do you have a strong B2B marketer you really respect to recommend? Please contact me — thank you.