The Connective Good Blog
Going Feral: Are Independents Too Wild To Hire?
"Once you've been an entrepreneur, you're pretty much unemployable." --Dharmesh Shah, Co-Founder and CTO, HubSpot, speaking at the recent MarTech conference "If you've been on your own for too long, people think you've gone feral!" --A friend of mine who is looking to...
How My Friend At Meetup Attracts Talent While He Sleeps
Recently I emailed my friend Andres, who works at Meetup. A moment later, I received this out-of-office message from him: I thought, "What a great idea!" Andres is using his out of office response as a marketing tool, to: Showcase the sabbatical perk at Meetup Point...
Your 90 Day Plan For Advancing Your Marketing Analytics Capability
Landing talent. Building momentum. Scaling. If you are building an analytical marketing capability, these three challenges can keep you up at night. Today I introduce you to someone who has written the book on these topics: Cesar Brea. I've interviewed Cesar about his...
The Case For Recruiting Like A Satisficer, Not An Optimizer
Optimization is great for some things, but can cost us when selecting new talent. Please meet my purple couch. A custom-made, velvety soft, 1920s style, pucker-backed, purple couch. I went on a frustratingly long journey to find this couch. It started with me wanting...
How Leak-Proof Is Your Recruiting?
Is your recruiting leaky? You can patch those leaks -- with either a quick fix or a full renovation -- to stand out from your competition and attract more top candidates. With a recruiting project, you start with a landscape of possible talent, and narrow it down to...
Differentiating Diamonds From Duds: How To Surface Your Next Client-Facing Star
At age 18, I spent the summer scooping ice cream at a Cape Cod institution called Nick and Dick’s. Little did I know at the time that this job would be great training for my later career. My manager at Nick and Dick’s was a guy named Rick. Rick at Nick and Dick’s. Go...
Recruiting a Director of Trends & Insights NYC
The Connective Good is currently working on a search for a Director of Trends & Insights for a startup consulting division of a media empire in NYC. This infographic below describes the role. (Thanks to the wonderfully talented Lisa Finch who designs these...
What House Hunting Teaches Us About Headhunting……And About Compensating Quant Marketers
Greetings from Cape Cod, where I arrived last night for Christmas. Within minutes I hopped on the couch and snuggled in next to my mom. It was time for our ritual marathon of watching HGTV – the purveyor of gems like “House Hunters” and “Love It Or List It.” Not...
Does Your Recruiting Speed Or Splutter? See How You Stack Up
My new husband, age 41, is learning how to drive. We have been practicing together every morning. Which means that I clutch the armrest in utter terror in Boston rush-hour traffic, while gritting my teeth and forcing my voice to be calm, saying, “Next time, let’s...
Five Steps To A More Predictive Recruiting Process: Going Beyond Interviews…To Assessments
Have you ever hired a carpenter? My guess is if you did, you probably didn’t vet that person by saying, “Tell me about a time when you solved a challenging problem.” Instead, you probably said something like, “I have this room that I want to make bigger, but my...
How To Vet A Potential Recruiting Partner For Your Needs: Turning Up Great Candidates Without Turning Them Away
Over cocktails with my friend J. last week, she mentioned her challenges finding Java programmers for her team. She had tried to partner with several recruiters. But the candidate pipeline she was seeing was as thin as a rail. She needed one recruiter whom she could...
Get Along Or Get Appreciated? A Tool For Candid Cultural Fit Conversations
Do you remember the best conference you ever attended? My most memorable conference was a Sonoma boondoggle, er, rather, leadership retreat hosted by Monitor’s Global Business Network. (May Monitor rest in peace.) At the conference, the organizers watched small...
Is This Analytical Marketing Person Any Good? Interviewing With The BATS Framework
Recently I awoke at 2 am to a very odd ‘whoosh’ sound in my bedroom. Whoosh, silence. Whoosh, silence. I tried to ignore it but the whoosh continued. Struggling awake, I realized that there was a bat in the bedroom! I did the natural thing for 2013: Grabbed an...
Get It Right Or Get It Done? A Framework For Figuring Out That Elusive Cultural Fit
A Tale Of Two Parties My idea of a party used to be grabbing some chips and salsa and decompressing with friends. I’d spend a maximum of 30 minutes preparing. Then I met my lovely fiancé, Matthias. He has evolved our parties to an art form. He simply will not stand...
Five Tips For Making Your Job Descriptions Attract The Talent You Need
How you can attract more top talent and compete with the big name players -- in half a day I was on the phone with a designer who I'd hired to come up with a logo and brand identity for my recruiting practice. “It has to be VERY professional,” I warned over and over,...