The Connective Good Blog
Is This Analytical Marketing Person Any Good? Interviewing With The BATS Framework
Recently I awoke at 2 am to a very odd ‘whoosh’ sound in my bedroom. Whoosh, silence. Whoosh, silence. I tried to ignore it but the whoosh continued. Struggling awake, I realized that there was a bat in the bedroom! I did the natural thing for 2013: Grabbed an...
Get It Right Or Get It Done? A Framework For Figuring Out That Elusive Cultural Fit
A Tale Of Two Parties My idea of a party used to be grabbing some chips and salsa and decompressing with friends. I’d spend a maximum of 30 minutes preparing. Then I met my lovely fiancé, Matthias. He has evolved our parties to an art form. He simply will not stand...
Five Tips For Making Your Job Descriptions Attract The Talent You Need
How you can attract more top talent and compete with the big name players -- in half a day I was on the phone with a designer who I'd hired to come up with a logo and brand identity for my recruiting practice. “It has to be VERY professional,” I warned over and over,...