The Connective Good Blog
What CEOs Fear Most When Hiring CMOs
What do CEOs fear most when hiring CMOs? In this episode of The Get podcast, we discuss why the CMO role is particularly tough to fill, and common concerns that bedevil CEOs and investors when they hire CMOs. My guest is Peter Mahoney, Chief Commercial Officer at GoTo...
What Veteran CMOs Know That First-Timers Don’t
These days, when CEOs and investors hire marketing leaders, they can have very specific wish lists. Such as: Experience scaling from point A to point B Facility with a mix of sales-led and product-led growth motions Background that spikes in demand generation...
Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting
A successful career, in my view, comes from 3 things: talent, good luck, and good decision-making. Let's assume you are talented, and let's assume luck is out of your hands. The lever you are left with is your decision-making. How can you make the strongest decisions...
Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together
I've recruited marketing leaders for 13 years. What my CEO and investor clients often mention to me in passing is that the CMO role is the hardest one to recruit for.... and the trickiest executive role to get right. In the latest episode of The Get podcast, I share...
CMO Secrets to Maximize Recruiter & Network Relationships
The newest episode of The Get is live and it's a really exciting one! It's called "CMO Secrets to Maximize Recruiter & Network Relationships." I do a deep dive with my guest Tracy Eiler, CMO at OpenSesame. You’ll hear about: What's unique about today's recruiting...
Everything a Good SaaS CMO Should Find Out *Before* Saying Yes to a Job
Excited to share that The Get podcast is back! It's Season 6… and our theme this season is 'The Race to Reduce Risk in CMO Recruiting.' I've been thinking a lot lately, in this unique hiring market, about the role of risk in CMO recruiting. There's only so much...
The Anatomy of a Successful CMO Candidate Finalist Presentation
I'm feeling a bit more attuned to risk than usual these last few days. In Philadelphia last week for a reunion, I was merrily walking down the street with a friend. Suddenly I tripped on some uneven pavement and crashed down, knocking the bejesus out of not one but...
CMO Recruiting In B2B SaaS Right Now: The Race To Reduce Risk
"What's the market like in executive search for SaaS CMOs now?" I'm getting this question a LOT these days. (The only question I get more is from my husband, and that's: "Will you PLEASE not start a conversation with me from three rooms away?!") Here are my latest...
CEO/CMO Alignment: A framework for you to check out
One thing I've been thinking about a lot lately: How can CEOs and their CMO candidates do better 'shared due diligence' before committing to a CMO job offer? In my executive searches, I've observed that CEOs and investors often are gun-shy about CMO candidates with...
Latest trends: The executive search market for CMOs & Marketing VPs
Happy fall. Here's your latest dispatch from the land of executive search for CMOs and VPs of Marketing in B2B SaaS companies. How's the market? Is recruiting different these days? Executive search is obviously not quite as gangbusters as it was the last few years,...
How Savvy CMOs Ace Board Meetings and Board Relationships: Executive Summary
When recruiting CMOs for investor-backed companies, Board members are often big stakeholders. And they certainly are big stakeholders when it comes to whether CMOs STAY in their jobs. But the CMO and Board relationship is often fraught. Recently,...
How To Be The CMO Who Gets Tapped For Board Seats
On this episode of The Get podcast, we hear from Sandra Lopez. She's a marketing dynamo who has been in marketing leadership and general management roles in many of the world's biggest and most influential tech companies, like Adobe, Intel, and Microsoft. She recently...
Building a Win-Win Relationship With Your Board
On this episode of The Get podcast, we hear from Elana Anderson. She and I overlapped at Forrester way back in the day and since then she has had an awesome career as a marketing leader, with companies including IBM, Unica, Demandware (which became Salesforce Commerce...
How To Wow Your Board Members… Even The Ones That Don’t Get Marketing
This episode of The Get podcast is a super one! Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards. You'll learn about: The relative importance of the 3 C's – Context, Content, and Confidence – when...
How The Best CMOs Connect With Investors: The Power of Partnership
This season on The Get podcast, we've been exploring the CMO/Board relationship. Here is a particularly fun episode: you'll hear a CMO and her Board member not just talking *about* each other, but rather talking *with* each other. I had the pleasure of placing Jen...
How To Avoid Guesswork And Embarrassment When Interacting with Your Board
Chris Fountain, operating partner at Frontier Growth -- and a pal of mine from several search collaborations -- joins The Get podcast and shares great advice about: What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to be...
The Savvy CMO’s Guide to Upgrading the Dialogue with the Board
🎤 It's here! Excited to announce the first episode of The Get podcast this season. Kelly Ford Buckley of Edison Partners shared awesome advice about how SaaS CMOs can up their game with their Boards. You'll hear about: How to remove the intimidation factor when...
The CMO Hiring Market in 2023: What to Expect
Happy 2023! Here's what I predict we'll see this year in the market for CMOs in SaaS companies. 👀 CEO VIEWS ON THE CMO ROLE "To expand or compress/contract marketing, that is the question…" 1) Some companies are expanding marketing, with an eye to creating a unified...
Your CMO candidate with the perfect scale-up experience could be a liability
CMOs who can scale: something I've been thinking a lot about lately. The most common thing that CEOs and investors want in their CMO candidates is scale-up cred: "We're looking to grow from 50MM to 100MM; bring us the person who has done that before and wants to do it...
Does a CMO’s previous scale-up experience predict future scale-up performance?
"We're $30MM in revenue and we want to scale fast to $100MM. Can you find us a CMO who has done that exact scale-up before… and wants to do it again?" I hear this a LOT when I start a new CMO search. Sometimes the specific request is for scale-up experience from $10MM...
What your best CMO candidates want from you
When I was looking for someone to marry, I wrote up a scorecard to vet potential partners. I called it my LIFE scorecard. I was looking for someone who was a good Listener, had some International experience or interest, was socially Flexible (able to interact with...
VP of Brand Experience: The feeder role to CMO that we will see more and more
Recently I got a super cool search assignment – to recruit the VP of Brand Experience for Quickbase. I see many signs pointing to a rise in roles like this, leading Brand Experience -- especially in SaaS companies that are: Betting on product-led growth Realizing they...
The DNA of a CMO who can scale
Greetings from the front lines of executive search for CMOs and VPs of marketing! Dang, is this not the most unique hiring market we've seen in years? A lot of search processes are changing to land the best talent. But one thing that hasn't changed is the relentless...
CMO Tips on Upgrading From Incremental Growth to Transformational Growth
This episode of The Get podcast is one of my favorites. I interviewed CMO scale savant Sydney Sloan. Sydney discussed her time as CMO at Salesloft, where she contributed to a huge scale-up. Sydney had so much insight to share. It was hard to pick out just a few...
How To Think Bigger Than A ‘Dollar In, Dollar Out’ Marketing Mentality
This episode of The Get podcast really made me think. I interviewed Khalid El Khatib, who's the Head of Marketing and Communications for Stack Overflow. Khalid discusses his career journey, and how he has structured his organization to serve not just Stack Overflow's...
How to Inject Discomfort Into Your Scale Journey
Growth and comfort do not co-exist. This was a key theme of my interview with Cynthia Gumbert, the CMO of SmartBear, for The Get podcast. SmartBear is the ~750-person PE-backed SaaS company that is on a growth tear, serving more and more software developers every day....
How To Transform Marketing WITH Your Company, Not TO Your Company
It’s every CMO’s complaint: “Everyone thinks they’re a marketer.” With so many people outside of marketing weighing in, this can make the CMO job challenging.... unless you learn how to actually harness the emotional investment that others in the company have. Here's...
A SaaS CMO’s Formula for Successful Scaling
It's a new episode of The Get podcast! I interview Guy Weismantel, the EVP of Marketing at Ncontracts, the SaaS fintech darling based in Nashville. I had the honor of placing Guy in his role many months ago, and since then the company has doubled. Guy gives a...
Budget Like a Boss: A Smart CMO’s Guide To Budgeting For a Scale Journey
A CMO in scale-up mode needs to budget like a boss! Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn: How do you communicate to a CEO and CFO that you...
How The Best CMOs Seize Control of Strategic Planning
The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process - not just for marketing, but for the company as a whole. Here’s how to do that. Jay Gaines runs marketing at insurance tech scale-up...
Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs
What’s it like behind the scenes when CEOs and private equity Talent Partners recruit CMOs for PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm. Welcome to the first episode of Season 4 of The Get podcast! This season, we explore the theme 'Solving...
9 Trends Shaping The CMO Role – and CMO Recruiting – In 2022
Happy 2022! Here are 9 trends I predict we'll be talking about lots in 2022, when it comes to the CMO role and recruiting CMOs. 1. The tight CMO hiring market continues. ICYMI, here's my recent dispatch of all the unique stuff I've been seeing in the talent market As...
A dispatch from the most unique year of executive search for marketing leaders I’ve seen yet
This has been the most unique time for hiring that I've seen in the 11 years (gulp!) that I've been doing executive search for marketing leaders. A recap: Demand is up. There's huge demand for marketing talent, as you may have noticed! There have been several days...
Recruiting a chief marketer to re-imagine car ownership, for millions
"I loved the process of buying a car," said almost no one, ever. Until now. I just started a search for a chief marketer for a company that is re-imagining car ownership, and building a new type of mobility, for millions. This is a very cool one. We are talking with...
Recruiting a Chief Marketer – information services and advisory company in Boston
I write to announce a fun new search for a marketing leader. This search assignment is for a subscription insights and advisory company in the cybersecurity space. The company is based in Boston. What I like here: This company is not about marketing a widget or a...
How to hire great Product Marketing leaders without pulling your hair out
We recently looked at Why it's so absurdly hard to recruit great Product Marketing leaders. ICYMI, here's the quick run-through of why you could pull your hair out when trying to hire your product marketing leader: Because some great product marketing leaders want to...
Why it’s so absurdly hard to recruit great Product Marketing leaders
Quick – what's the hardest role to hire for on a marketing team, in your opinion? (Even harder than hiring a CMO.) In B2B SaaS, the answer I hear consistently is – drum roll, please: Product marketing. With the right product marketing leader in place – good things...
Recruiting VP of Marketing, SaaS Company in Washington DC Area
I'm doing a fun new search for a VP of Marketing. This search is for a high-growth, PE-backed SaaS company in the Washington, DC area. This company serves the people in corporations who run government affairs. The technology is used to influence all the critical...
What’s trending right now in executive search in marketing
This time of year, I have a lot of conversations about what's up with executive search in marketing. What's the market like? How are CEO perceptions of their marketing leaders shifting? How gettable are top candidates? What new roles are emerging? Here's a collection...
Recruiting VP of Global Solutions Marketing
I’m doing a really fun new search, for a VP of Global Solutions Marketing for a high-growth SaaS company. This role is about putting the MARKET into Marketing -- it's a bit like being a general manager, driving growth in key solutions areas. Details below.
Why CMOs Of Growth-Stage Companies Can Have Short Tenures
"This candidate spent a year in their last job, 18 months at the job before that, and 9 months at the role before that. Too risky. Bring me someone with longer tenures." This is the most common objection I hear from CEOs when discussing candidates for CMO roles. While...
Recruiting VP of Global Product Marketing
I’m excited to announce a new search, for a VP of Global Product Marketing for a high-growth global SaaS company that recently IPOed. This is a great fit for a veteran product marketing executive who has a heritage of transforming the product marketing function,...
Recruiting VP of Marketing, SaaS DevOps Company in Boston Area
I’m excited to announce a new search, for a VP of Marketing for a high-growth global SaaS company in the red-hot DevOps space. The position will be based in the Boston area. Details below.
How To Find Your Product/Market Fit In A Tight CMO Job Market… And De-Risk Yourself To A CEO
I've spent the better part of this past decade recruiting marketing leaders. Most of this time has been in a talent-scarce market, and the balance of power in recruiting was often on the side of candidates. Now the market is tilting and the balance of power is more on...
New Season Of The Get: The Marketing Talent Podcast
I'm excited to share that The Get podcast, the marketing talent podcast hosted by yours truly, has wrapped up its second season. It's ready for you to binge. If you are looking to feel productive, get inspired, and learn, tune in. The Get explores how B2B SaaS...
Recruiting EVP of Marketing, SaaS Fintech Company in Nashville
I’m excited to announce a new search, for an EVP of Marketing for a high-growth SaaS fintech company in the Nashville area. For this search we are focusing on candidates who live in Nashville -- or who will relocate. Details below.
If you’re lucky enough to hire now, get it right
If the recent survey of the Revenue Collective is to be believed, the hiring scene is a bit bleak now. There is a lot of 'wait and see' on the part of hiring leaders. But the good news is there is still some hiring. If you are recruiting, count yourself lucky! Here...
New eBook: Winning As A Marketing Leader
Once a marketing leader is in place, that person needs to draw a straight line from overall business strategy to marketing strategy to marketing org design to hiring and leading. It sounds simple, but it can be challenging. I collaborated with my pals at Drift and The...
The 9 things I see CEOs and CMOs talking about in 2020
Here's what I foresee CEOs and CMOs talking about behind closed doors this year. Think of it as a guide to help marketing leaders situate, stay, and soar. Take a scan - let me know which is your favorite. These trends, predictions, and signals come from my searches...
Meet ‘The Get’, the new marketing talent podcast
Excited to share with you my newest project... Meet The Get, the new marketing talent podcast. My days are chock-full of talking to marketing leaders one-on-one. It's fun to swim around in the tribulations, trends, and triumphs of today’s top marketers. And at the end...
Adweek Webinar – The 4 Essential Elements of Data-Driven Marketing: What You Need to Know in 2020
How have the best data-driven marketers evolved for success in 2020? I enjoyed discussing this with a panel of pals. Check it out here.
Recruiting SVP of Marketing, SaaS Company in DC Area
Happy new year! I'm excited to announce a new search, for an SVP of Marketing for a high-growth SaaS company in the DC area serving the unique franchise industry. Details below.
Do you treat your candidates like guests? Or like intruders?
One of my clients is a guy named Kyle. He's been a CEO many times over. Every time he meets a CMO candidate, Kyle tells the candidate the same thing: "If Erica brought you to me, that means you are qualified for the role. So my job is simply to sell you on it." Kyle...
Recruiting a Chief Strategy & Marketing Officer, Boston Area
This is a very cool one! I've been retained by a SaaS company which serves the unique public safety ecosystem to recruit a Chief Strategy & Marketing Officer. Details below. Infographic design credit: Lisa Finch
Recruiting a VP of Global Demand Gen, Digital, & Field Marketing
I’ve been retained by a SaaS company which makes enterprise IT easy for SMBs to recruit a VP of Global Demand Generation, Digital, & Field Marketing. What a meaty role, with global scope, at a company that is on the up. I'm talking with demand gen leaders with...
CMO Hiring: The 12 Tradeoffs You Will Face
Anticipating tradeoffs when hiring your marketing leader will save you time and energy You've probably heard this before. You've probably even said it yourself. Hiring a great marketing leader is like finding a unicorn. It's elusive and challenging to find 'the one.'...
Recruiting a CMO, SaaS MarTech Company
Who’s the strongest B2B SaaS marketing leader you know -- someone who has scaled a marketing function for a growth-stage company? I’ve just been retained to recruit a Chief Marketing Officer for a SaaS company with a mission of bringing confidence to the world's...
Recruiting a VP of Brand, Content, & Communications
Who's the best B2B brand & marketing communications leader you know? I've just been retained to recruit a VP of Brand, Content & Communications for a human capital SaaS company with a mission of helping SMBs create great places to work. Here's an infographic...
Your Playbook For Figuring Out Cultural Fit… WITHOUT the Dreaded Beer Test
Picture it: A search for a VP of Marketing for a growing global company in a smoking hot category. We define the role, evaluate hundreds of candidates, and emerge with a star candidate. This candidate has relevant experience in the industry. She is excited about the...
How to Pick an Executive Search Partner Like a Pro
I've noticed something. When people call to ask me about doing a search for them, they are often grasping for questions to ask. It's understandable. A search partner is an unusual mix: Part brand ambassador: Your search partner will have hundreds of conversations on...
Podcast: Executive Recruiting for Marketing
It was fun to join the hosts of the MarTech Advisor "Talking Stack" podcast to discuss executive recruiting for marketing and martech roles. Some highlights: If you want to hire a great marketing leader, you have to think like one The 5 things to align to hire a...
Announcing a Completed Search: USAFacts Head of Marketing
I am excited to announce a new placement: Lisa Conquergood joins USAFacts in Seattle to lead marketing. USAFacts is a nonprofit, nonpartisan civic initiative, started by Steve Ballmer, with the goal of making government data more accessible and understandable to all...
Podcast: Challenges and Realities of Recruiting Modern Marketers
Recently I was invited to discuss "Challenges and Realities of Recruiting Modern Marketers" on the Good Morning Marketing Podcast. Thanks to the team at Zee Jay Digital for inviting me. Some topics we discussed Fads versus fundamentals (in marketing skillsets) Why...
Three Recruiting Instincts That the Best CEOs and CMOs Have Developed
I just bought a new car. Whoo hoo! When I was first picturing the new wheels, I didn't realize how uncomfortable the buying process would be. After all, I regularly lead searches and negotiate deals many times this size on behalf of companies. I thought, I got this!...
Latest trends with hiring leaders in marketing: A peek behind the curtain
"What are the latest trends with hiring marketing leaders?" I get this question a lot. And it's one of my favorite things to discuss. (Right up there with "What makes 'This Is Us' such a good show?" and "Would getting a dog be, on balance, more of a joy or a...
The State of Executive Recruiting in MarTech – Interview with Stensul
Curious about what to expect when you recruit at the marketing/tech intersection, and how martech professionals can keep up-skilling? Check out this interview I did with Stensul's Sarah Linney on The State of Executive Recruiting in MarTech.
Recruiting a Head of Marketing & Communications, Seattle
The Connective Good is doing a retained search for a Head of Marketing & Communications for a non-profit civic initiative in Seattle. This job is about putting unbiased facts on government spending and outcomes into the hands of citizens, the media, and other...
It’s Not You, It’s Me: When Your Dream Candidate Breaks Up With You
You’ve worked hard to narrow down a pool of candidates. You make an offer to 'the one.' Then the unthinkable happens. Your dream candidate says "no." Fair? No. Shocking? Yep. As disappointing as being dumped in a romantic relationship? Maybe. Six Ways to Get Back on...
Announcing a completed search – Zipcar VP of Marketing & Sales
I am delighted to announce The Connective Good's latest placement: Sherrill Zack Kaplan joins Zipcar as VP, Marketing & Sales. Sherrill was previously VP, Digital Marketing & Innovation, for Dunkin' Brands. The backstory: Zipcar, the leading car-sharing...
Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out
MarketingProfs just published a piece I co-wrote with the illustrious Anand Thaker, called "Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out." Check it out for tips on how to ferret out the top candidates... or how to be that top candidate....
How to tell if someone is REALLY ready to join an early-stage company
"I really want to switch to a smaller company." This is something I hear a lot from candidates for marketing leadership roles. Perhaps you have too. How do you know whether the person: Is really ready and could make a great hire for a smaller startup or scale-up? OR:...
What I learned from recruiting an SVP of Customer Success for a high-growth martech company
I am elated to announce The Connective Good's latest placement: Diane Gordon joins BlueConic in Boston as the SVP of Customer Success. Diane was previously the Chief Customer Officer for Brainshark and the Chief Customer Officer for Bullhorn. The backstory: BlueConic,...
Recruiting a VP of Marketing (B2C and B2B), Boston
The Connective Good just started a retained search for a VP of Marketing for the world's best-known car-sharing company, based in Boston. Infographic below with details. Our dream candidate has experience: Stewarding a well-known consumer brand Driving acquisition,...
Recruiting a Director of Product Marketing, Boston
The Connective Good is doing a search for a Director of Product Marketing at a cybersecurity company in Boston with a global presence and an 80% CAGR. Infographic below with details. Email to share your interest or recommend a colleague. Thanks to Lisa Finch, visual...
Recruiting a VP of Customer Success, Boston MarTech Company
The Connective Good just started a retained search for a VP of Customer Success for a marketing technology company in Boston. Infographic below with details. Our dream candidate is someone who has: Led, grown, and scaled a customer success organization in a SaaS...
10 Obsessions of a Modern B2B Marketing Leader… And How To Hire One
People often ask me what they should look for when they hire their first (or their most recent) B2B marketing leader. I recently discussed this topic with Ashley Minogue at OpenView. Check out her summary here.
Recruiting a VP of Marketing Data & Technology, Seattle
The Connective Good just got retained to recruit a VP of Marketing Data & Technology for a 7000+ person SaaS software company based in Seattle. This is a meaty role! The ideal fit has: Experience (re)building B2B martech stacks to support significant scale...
Recruiting a VP of Client & Team Engagement, NYC
The Connective Good is doing a retained search for a VP of Client and Team Engagement for a marketing analytics company in NYC. The ideal fit is someone who: Has a marketing background Is conversant in analytics/statistics/quantitative research Inspires individuals...
How to have ‘cultural fit’ conversations that actually work
Picture this: You interview a candidate named Lee for a VP of Marketing role. Lee is extroverted. Articulate. Engaging. Lee even grew up in the same town as you. You had a blast talking about which of the high school teachers are still there. You walk out, and say to...
Recruiting a VP of Marketing, Boston
The Connective Good is doing a search for a VP of Marketing for a growing and global marketing technology company. The role is based in Boston, and has a heavy emphasis on driving demand. This new leader will: Build a scalable demand engine Drive traffic and...
Hiring the right programmatic marketing talent: What you need to know
Many companies have already made the switch from traditional ad buying to programmatic marketing. And now more and more companies are taking programmatic over from their agencies, bringing it in-house. Which raises some questions: What do you need to know about...
The 7 Questions That Will Take Your Reference Calls From Routine To Revealing
What question do you always ask when checking references for someone you're considering hiring? Let's say you're going to hire a modern marketing leader, someone who will be paid around 250k a year. And let's say you anticipate them staying for 3 years. That's a spend...
Should you hire a marketing leader from outside your industry? Identifying Successful Sector Switchers
I was talking with a chief marketer last week. He wants help recruiting a digital marketing leader. He said, "I'd like someone from outside my industry. When you do a search, how do you tell if someone can switch sectors successfully?" What I thought to myself: Sounds...
Recruiting a Director of Marketing Technology, Denver
The Connective Good just started a search for a Director of Marketing Technology for a top digital health company serving 30 million consumers a month. The role is based in Denver. This new leader will: Dream up and deliver new programs to re-engage consumers and...
Interview Guide For Testing a Marketing Leader’s Tech Chops
[This guide originally appeared on ChiefMarTec: 32 questions you should ask when you interview a martech leader ] Remember the story of the Otis elevator repair guy? As the story goes, if your elevator stops working, you call the guy. He comes over, taps on your...
Does Your Dream Candidate Have Values That Match Yours?
I write to share something with you: a cool way to evaluate if your dream candidate has leadership values that are a match with your organization. You may want to adopt this exercise in your own recruiting. Recently I was retained by the Chief Brand Technologist (yes...
New Career Advice Column
I'm excited to announce that I've started a new career advice column, called "Ask the MarTech Recruiter". This column will appear weekly on the ChiefMarTec.com blog, edited by the esteemed Scott Brinker of MarTech fame. The first column addresses how to interview for...
Nine Things You Must Do To Hire “The One” This Quarter
Did you know that January to March is the busiest season of the year for recruiting? That means one thing: If you are looking to recruit a top marketer by March 31, you will be competing with many other companies. If you're like most of the people I've worked with,...
VP of Marketing, Marketing Analytics Company, NYC – Infographic
The Connective Good just started a search for a VP of Marketing for a global marketing analytics company based in NYC. This new leader will: Set marketing strategy and lead execution, building marketing from the ground up Craft positioning to differentiate the...
VP of Marketing, Pacific Northwest – Infographic
The Connective Good just started a search for a new VP of Marketing in the Pacific Northwest. This new leader will: Modernize marketing and contribute to an overall digital transformation for a beloved brand Drive customer acquisition, personalization, and engagement...
These 9 marketing chiefs reveal what they’re looking for when they hire
There's one thing I love to ask people. I ask it at cocktail parties. In business meetings. At the dentist's office. "What's your favorite interview question? And how can you tell if someone will be a good fit for your team?" I jot down the juiciest questions and add...
VP of Marketing, Boston – Infographic
The Connective Good just started a search for a new VP of Marketing in Boston. This new leader will: Chart the growth path for a global company of 100 people that's growing 50% each year Build the brand, the demand, and the marketing band Bring a background in B2B...
What You Need To Know If You’re Going To Hire A Great Marketing Leader By 2017… Or If You’re Going To Be That Hire
If you want to hire a great marketing leader before 2017, then please join me next Wednesday. I'll be speaking on "What You Need To Know If You're Going To Hire A Great Marketing Leader Now… Or If You're Going To Be That Hire." This is a whirlwind tour on: what's...
Building An Advisory Board? Some Starting Do’s and Don’ts
I've recently done work with CEOs to recruit Advisory boards in the marketing tech and marketing services spaces. If you are looking to recruit Advisors for your business, this will be 100% relevant to you. If you're looking to be an Advisor to an organization at some...
How I Attract More Female Candidates For Executive Searches
"…And we'd like you to introduce us to plenty of women candidates." I've heard these words a lot, as the leader of an executive search practice. Often, clients want a diverse slate of candidates. This can be a tall order when recruiting senior analytical marketers and...
5 Types of Management Intelligence: A Cheat Sheet
Have you ever met someone and written them off as a dim bulb, until you saw them in a different setting and realized how smart they are at something else? For instance, someone who wouldn't be described as book smart, but is great at relating with others? Or the PhD...
17 Things Marketing Technologists Want You to Know…Before You Try to Recruit Them (SlideShare)
Are you involved in hiring hybrid marketing/tech talent this year? Many companies want to recruit more of these so-called unicorns. But most of them admit privately that they know very little about how to find – and keep – a marketing technologist. Until now. Recently...
Recruit Your Next Marketing Quant, With Some Help From An Indian Taxi Driver
I learned an important lesson about recruiting from an Indian driver-for-hire named Ramesh. The year was 2005, and I was criss-crossing India with colleagues on a business trip, studying India's rural postal system. We set off to meet various officials, often driving...
Ask Yourself These 8 Questions Before Accepting That Job Offer, and Other Career Advice
This blog is focused on practical tips for recruiting analytical marketing talent. But every once in a while I capture some of the tips I commonly give when coaching candidates for my searches. Fast Company published two of my pieces recently... enjoy! Ask Yourself...