by Erica Seidel | Jan 19, 2022
Happy 2022! Here are 9 trends I predict we’ll be talking about lots in 2022, when it comes to the CMO role and recruiting CMOs. 1. The tight CMO hiring market continues. ICYMI, here’s my recent dispatch of all the unique stuff I’ve been seeing in the...
by Erica Seidel | Dec 20, 2021
This has been the most unique time for hiring that I’ve seen in the 11 years (gulp!) that I’ve been doing executive search for marketing leaders. A recap: Demand is up. There’s huge demand for marketing talent, as you may have noticed! There have...
by Erica Seidel | Oct 7, 2021
“I loved the process of buying a car,” said almost no one, ever. Until now. I just started a search for a chief marketer for a company that is re-imagining car ownership, and building a new type of mobility, for millions. This is a very cool one. We are...
by Erica Seidel | Sep 20, 2021
I write to announce a fun new search for a marketing leader. This search assignment is for a subscription insights and advisory company in the cybersecurity space. The company is based in Boston. What I like here: This company is not about marketing a widget or a...
by Erica Seidel | Sep 8, 2021
We recently looked at Why it’s so absurdly hard to recruit great Product Marketing leaders. ICYMI, here’s the quick run-through of why you could pull your hair out when trying to hire your product marketing leader: Because some great product marketing...
by Erica Seidel | Aug 24, 2021
Quick – what’s the hardest role to hire for on a marketing team, in your opinion? (Even harder than hiring a CMO.) In B2B SaaS, the answer I hear consistently is – drum roll, please: Product marketing. With the right product marketing leader in place – good...
by Erica Seidel | Mar 4, 2021
I’m doing a fun new search for a VP of Marketing. This search is for a high-growth, PE-backed SaaS company in the Washington, DC area. This company serves the people in corporations who run government affairs. The technology is used to influence all the critical...
by Erica Seidel | Feb 11, 2021
This time of year, I have a lot of conversations about what’s up with executive search in marketing. What’s the market like? How are CEO perceptions of their marketing leaders shifting? How gettable are top candidates? What new roles are emerging?...
by Erica Seidel | Jan 25, 2021
I’m doing a really fun new search, for a VP of Global Solutions Marketing for a high-growth SaaS company. This role is about putting the MARKET into Marketing — it’s a bit like being a general manager, driving growth in key solutions areas. Details...
by Erica Seidel | Nov 18, 2020
“This candidate spent a year in their last job, 18 months at the job before that, and 9 months at the role before that. Too risky. Bring me someone with longer tenures.” This is the most common objection I hear from CEOs when discussing candidates for CMO...
by Erica Seidel | Nov 15, 2020
I’m excited to announce a new search, for a VP of Global Product Marketing for a high-growth global SaaS company that recently IPOed. This is a great fit for a veteran product marketing executive who has a heritage of transforming the product marketing function,...
by Erica Seidel | Sep 11, 2020
I’m excited to announce a new search, for a VP of Marketing for a high-growth global SaaS company in the red-hot DevOps space. The position will be based in the Boston area. Details below.
