by Erica Seidel | Sep 28, 2022
“We’re $30MM in revenue and we want to scale fast to $100MM. Can you find us a CMO who has done that exact scale-up before… and wants to do it again?” I hear this a LOT when I start a new CMO search. Sometimes the specific request is for scale-up...
by Erica Seidel | Jul 20, 2022
When I was looking for someone to marry, I wrote up a scorecard to vet potential partners. I called it my LIFE scorecard. I was looking for someone who was a good Listener, had some International experience or interest, was socially Flexible (able to interact with...
by Erica Seidel | Jun 2, 2022
Recently I got a super cool search assignment – to recruit the VP of Brand Experience for Quickbase. I see many signs pointing to a rise in roles like this, leading Brand Experience — especially in SaaS companies that are: Betting on product-led growth Realizing...
by Erica Seidel | May 12, 2022
Greetings from the front lines of executive search for CMOs and VPs of marketing! Dang, is this not the most unique hiring market we’ve seen in years? A lot of search processes are changing to land the best talent. But one thing that hasn’t changed is the...
by Erica Seidel | Mar 21, 2022
This episode of The Get podcast is one of my favorites. I interviewed CMO scale savant Sydney Sloan. Sydney discussed her time as CMO at Salesloft, where she contributed to a huge scale-up. Sydney had so much insight to share. It was hard to pick out just a few...
by Erica Seidel | Mar 13, 2022
This episode of The Get podcast really made me think. I interviewed Khalid El Khatib, who’s the Head of Marketing and Communications for Stack Overflow. Khalid discusses his career journey, and how he has structured his organization to serve not just Stack...
by Erica Seidel | Feb 24, 2022
Growth and comfort do not co-exist. This was a key theme of my interview with Cynthia Gumbert, the CMO of SmartBear, for The Get podcast. SmartBear is the ~750-person PE-backed SaaS company that is on a growth tear, serving more and more software developers every day....
by Erica Seidel | Feb 17, 2022
It’s every CMO’s complaint: “Everyone thinks they’re a marketer.” With so many people outside of marketing weighing in, this can make the CMO job challenging…. unless you learn how to actually harness the emotional investment that others in the company have. ...
by Erica Seidel | Feb 10, 2022
It’s a new episode of The Get podcast! I interview Guy Weismantel, the EVP of Marketing at Ncontracts, the SaaS fintech darling based in Nashville. I had the honor of placing Guy in his role many months ago, and since then the company has doubled. Guy gives a...
by Erica Seidel | Feb 3, 2022
A CMO in scale-up mode needs to budget like a boss! Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn: How do you communicate to a CEO and CFO that you...
by Erica Seidel | Jan 27, 2022
The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process – not just for marketing, but for the company as a whole. Here’s how to do that. Jay Gaines runs marketing at insurance tech...
by Erica Seidel | Jan 20, 2022
What’s it like behind the scenes when CEOs and private equity Talent Partners recruit CMOs for PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm. Welcome to the first episode of Season 4 of The Get podcast! This season, we explore the theme...
