It’s one thing for a small marketing team of a few people to play around with AI and fuel marketing initiatives. But it’s quite another to build an AI capability at scale in GTM, across a large global team.
I talked with Audrea Madey for The Get podcast about her experience leading the rollout of an AI center of excellent in GTM in a complex global environment.
You will learn about
- The anatomy of an AI center of excellence in GTM, and how to adapt it to your org, regardless of size
- Infusing AI into marketing at enterprise scale, including training, enabling, and optimizing
- ‘Meeting people where they are’ – giving the stars the spotlight while providing the learners the coaching they need
- How AI transformations are distinct from digital transformations
- Metrics that balance cost savings with quality improvement
- How to immediately identify someone with curiosity and systems thinking DNA
- An interview tip: “Here’s what Perplexity or Claude produced. What would you add to this argument?”
Some memorable quotes:
- “AI for the sake of AI is just… beige.”
- “If a tool sounds too good to be true, it probably is.”
- “I’ve found that people will ask a third party the questions that they might feel dumb asking of their bosses or their managers.”
- “If you can’t add to the points that these LLMs are putting out, you don’t have a job in the future.”