CEO/CMO Alignment: A framework for you to check out

CEO/CMO Alignment: A framework for you to check out

One thing I’ve been thinking about a lot lately: How can CEOs and their CMO candidates do better ‘shared due diligence’ before committing to a CMO job offer? In my executive searches, I’ve observed that CEOs and investors often are gun-shy...
How To Be The CMO Who Gets Tapped For Board Seats

How To Be The CMO Who Gets Tapped For Board Seats

On this episode of The Get podcast, we hear from Sandra Lopez. She’s a marketing dynamo who has been in marketing leadership and general management roles in many of the world’s biggest and most influential tech companies, like Adobe, Intel, and Microsoft....
Building a Win-Win Relationship With Your Board

Building a Win-Win Relationship With Your Board

On this episode of The Get podcast, we hear from Elana Anderson. She and I overlapped at Forrester way back in the day and since then she has had an awesome career as a marketing leader, with companies including IBM, Unica, Demandware (which became Salesforce Commerce...