by Erica Seidel | Sep 20, 2021
I write to announce a fun new search for a marketing leader. This search assignment is for a subscription insights and advisory company in the cybersecurity space. The company is based in Boston. What I like here: This company is not about marketing a widget or a...
by Erica Seidel | Sep 8, 2021
We recently looked at Why it’s so absurdly hard to recruit great Product Marketing leaders. ICYMI, here’s the quick run-through of why you could pull your hair out when trying to hire your product marketing leader: Because some great product marketing...
by Erica Seidel | Aug 24, 2021
Quick – what’s the hardest role to hire for on a marketing team, in your opinion? (Even harder than hiring a CMO.) In B2B SaaS, the answer I hear consistently is – drum roll, please: Product marketing. With the right product marketing leader in place – good...
by Erica Seidel | Mar 4, 2021
I’m doing a fun new search for a VP of Marketing. This search is for a high-growth, PE-backed SaaS company in the Washington, DC area. This company serves the people in corporations who run government affairs. The technology is used to influence all the critical...
by Erica Seidel | Feb 11, 2021
This time of year, I have a lot of conversations about what’s up with executive search in marketing. What’s the market like? How are CEO perceptions of their marketing leaders shifting? How gettable are top candidates? What new roles are emerging?...
