by Erica Seidel | Sep 5, 2018
You’ve worked hard to narrow down a pool of candidates. You make an offer to ‘the one.’ Then the unthinkable happens. Your dream candidate says “no.” Fair? No. Shocking? Yep. As disappointing as being dumped in a romantic relationship? Maybe....
by Erica Seidel | Aug 27, 2018
I am delighted to announce The Connective Good’s latest placement: Sherrill Zack Kaplan joins Zipcar as VP, Marketing & Sales. Sherrill was previously VP, Digital Marketing & Innovation, for Dunkin’ Brands. The backstory: Zipcar, the leading...
by Erica Seidel | Aug 27, 2018
MarketingProfs just published a piece I co-wrote with the illustrious Anand Thaker, called “Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out.” Check it out for tips on how to ferret out the top candidates… or how to be that...
by Erica Seidel | Aug 8, 2018
“I really want to switch to a smaller company.” This is something I hear a lot from candidates for marketing leadership roles. Perhaps you have too. How do you know whether the person: Is really ready and could make a great hire for a smaller startup or...
by Erica Seidel | Jul 11, 2018
I am elated to announce The Connective Good’s latest placement: Diane Gordon joins BlueConic in Boston as the SVP of Customer Success. Diane was previously the Chief Customer Officer for Brainshark and the Chief Customer Officer for Bullhorn. The backstory:...
