by Erica Seidel | Jul 15, 2026
How should CMOs talk with their boards about their AI initiatives and their ROI? This is the first topic we are tackling in the newest season of The Get podcast. This season, we are examining how AI is reframing and reinventing the CMO role — especially when it...
by Erica Seidel | Nov 6, 2025
When you look at the CMO role across hundreds of B2B tech companies, what themes emerge these days? In this episode of The Get podcast, I talk with Matt Selheimer, VP and Research Director for B2B Marketing Executives at Forrester. You’ll hear about the top...
by Erica Seidel | Oct 23, 2025
How is GTM leadership in an AI-native company different from GTM leadership in a ‘typical SaaS’ company? And how can we expect CMOs in the most AI-steeped companies to structure their teams? It was great to talk with the most impressive Kady Srinivasan,...
by Erica Seidel | Oct 16, 2025
It was great to talk with Monica Ho for the latest episode of The Get podcast. Monica is CMO of SOCi, the leading AI-powered marketing platform for multi-location businesses. Monica reflects on her CMO journey as revenue has grown from ~$10MM to ~$100MM. She gets real...
by Erica Seidel | Oct 2, 2025
How do you not only keep up with seismic changes as a SaaS marketing leader but also proactively confront them? This was the focus of my recent conversation on The Get podcast with Wanda Cadigan, SVP of Marketing for Cloudinary. Wanda shares how she delivers on the...
