by Erica Seidel | Sep 29, 2026
How can a CMO build an AI value prop WITHOUT AI washing? Doug Straton, CMO of Bazaarvoice, joined me for this robust conversation. You’ll hear about: What makes an AI value prop actually defensible Moving from a ‘selfish’ AI approach, where...
by Erica Seidel | Sep 13, 2026
It’s one thing for a small marketing team of a few people to play around with AI and fuel marketing initiatives. But it’s quite another to build an AI capability at scale in GTM, across a large global team. I talked with Audrea Madey for The Get podcast...
by Erica Seidel | Aug 26, 2026
With all the FOMO and shiny objects out there around AI, how can CMOs maintain their balance and their impact? I invited Suresh Balasubramanian, CMO of Qualio, to join me to discuss this — and more — on The Get podcast. Lots to learn here –...
by Erica Seidel | Aug 12, 2026
In this episode of The Get, I talk with Debbie Umbach, CMO of M-Files, about landing – and fulfilling – a CMO role in the age of AI. Debbie describes building AI capabilities inside a 50-person global marketing team, from hiring to designing new roles to leading...
by Erica Seidel | Jul 24, 2026
I interviewed Corey McCarthy, who has held CMO roles at Axonify, Unifocus, and Webex Events, about how AI is changing CMO hiring, leadership, and team building in B2B SaaS. Lots to learn here! You’ll hear about: How AI is showing up in searches for CMOs —...
