The CMO Hiring Market in 2023: What to Expect

The CMO Hiring Market in 2023: What to Expect

Happy 2023! Here’s what I predict we’ll see this year in the market for CMOs in SaaS companies. ūüĎĬ†CEO VIEWS ON THE CMO ROLE “To expand or compress/contract marketing, that is the question‚Ķ” 1) Some companies are expanding marketing, with an eye...
What your best CMO candidates want from you

What your best CMO candidates want from you

When I was looking for someone to marry, I wrote up a scorecard to vet potential partners. I called it my LIFE scorecard. I was looking for someone who was a good Listener, had some International experience or interest, was socially Flexible (able to interact with...