by Erica Seidel | Oct 31, 2024
What do CEOs fear most when hiring CMOs? In this episode of The Get podcast, we discuss why the CMO role is particularly tough to fill, and common concerns that bedevil CEOs and investors when they hire CMOs. My guest is Peter Mahoney, Chief Commercial Officer at GoTo...
by Erica Seidel | Sep 24, 2024
These days, when CEOs and investors hire marketing leaders, they can have very specific wish lists. Such as: Experience scaling from point A to point B Facility with a mix of sales-led and product-led growth motions Background that spikes in demand generation...
by Erica Seidel | Aug 29, 2024
A successful career, in my view, comes from 3 things: talent, good luck, and good decision-making. Let’s assume you are talented, and let’s assume luck is out of your hands. The lever you are left with is your decision-making. How can you make the...
by Erica Seidel | Aug 15, 2024
I’ve recruited marketing leaders for 13 years. What my CEO and investor clients often mention to me in passing is that the CMO role is the hardest one to recruit for…. and the trickiest executive role to get right. In the latest episode of The Get podcast,...
by Erica Seidel | Aug 1, 2024
The newest episode of The Get is live and it’s a really exciting one! It’s called “CMO Secrets to Maximize Recruiter & Network Relationships.” I do a deep dive with my guest Tracy Eiler, CMO at OpenSesame. You’ll hear about: What’s...