by Erica Seidel | Mar 30, 2023
🎤 It’s here! Excited to announce the first episode of The Get podcast this season. Kelly Ford Buckley of Edison Partners shared awesome advice about how SaaS CMOs can up their game with their Boards. You’ll hear about: How to remove the intimidation factor...
by Erica Seidel | Nov 7, 2022
CMOs who can scale: something I’ve been thinking a lot about lately. The most common thing that CEOs and investors want in their CMO candidates is scale-up cred: “We’re looking to grow from 50MM to 100MM; bring us the person who has done that before...
by Erica Seidel | Sep 28, 2022
“We’re $30MM in revenue and we want to scale fast to $100MM. Can you find us a CMO who has done that exact scale-up before… and wants to do it again?” I hear this a LOT when I start a new CMO search. Sometimes the specific request is for scale-up...
by Erica Seidel | Jul 20, 2022
When I was looking for someone to marry, I wrote up a scorecard to vet potential partners. I called it my LIFE scorecard. I was looking for someone who was a good Listener, had some International experience or interest, was socially Flexible (able to interact with...
by Erica Seidel | Jun 2, 2022
Recently I got a super cool search assignment – to recruit the VP of Brand Experience for Quickbase. I see many signs pointing to a rise in roles like this, leading Brand Experience — especially in SaaS companies that are: Betting on product-led growth Realizing...
