by Erica Seidel | Dec 20, 2021
This has been the most unique time for hiring that I’ve seen in the 11 years (gulp!) that I’ve been doing executive search for marketing leaders. A recap: Demand is up. There’s huge demand for marketing talent, as you may have noticed! There have...
by Erica Seidel | Oct 7, 2021
“I loved the process of buying a car,” said almost no one, ever. Until now. I just started a search for a chief marketer for a company that is re-imagining car ownership, and building a new type of mobility, for millions. This is a very cool one. We are...
by Erica Seidel | Sep 20, 2021
I write to announce a fun new search for a marketing leader. This search assignment is for a subscription insights and advisory company in the cybersecurity space. The company is based in Boston. What I like here: This company is not about marketing a widget or a...
by Erica Seidel | Sep 8, 2021
We recently looked at Why it’s so absurdly hard to recruit great Product Marketing leaders. ICYMI, here’s the quick run-through of why you could pull your hair out when trying to hire your product marketing leader: Because some great product marketing...
by Erica Seidel | Aug 24, 2021
Quick – what’s the hardest role to hire for on a marketing team, in your opinion? (Even harder than hiring a CMO.) In B2B SaaS, the answer I hear consistently is – drum roll, please: Product marketing. With the right product marketing leader in place – good...