I interviewed Corey McCarthy, who has held CMO roles at Axonify, Unifocus, and Webex Events, about how AI is changing CMO hiring, leadership, and team building in B2B SaaS. Lots to learn here!
You’ll hear about:
- How AI is showing up in searches for CMOs — on both sides of the table
- A simple, repeatable idea for breaking up your professional networking into bite-sized chunks that accelerate the speed of trust
- Ways to demonstrate your AI prowess as a CMO
- How someone ‘in search’ may actually be more up to date on AI than someone who’s ‘in seat’
- How the strongest GTM teams are going from single-player AI motions to multi-player motions – with positive impacts not just on overall GTM strategy, but on efficiency of AI spend
- How a CMO’s value lies in orchestrating processes, systems, tools, data, and executive alignment with strong AI governance to avoid brand dilution, duplicated work, and runaway token costs
- How CMOs should approach team-building now that AI agents have joined the org