by Erica Seidel | Mar 29, 2018
People often ask me what they should look for when they hire their first (or their most recent) B2B marketing leader. I recently discussed this topic with Ashley Minogue at OpenView. Check out her summary here.
by Erica Seidel | Dec 4, 2017
Picture this: You interview a candidate named Lee for a VP of Marketing role. Lee is extroverted. Articulate. Engaging. Lee even grew up in the same town as you. You had a blast talking about which of the high school teachers are still there. You walk out, and say to...
by Erica Seidel | Aug 2, 2017
Many companies have already made the switch from traditional ad buying to programmatic marketing. And now more and more companies are taking programmatic over from their agencies, bringing it in-house. Which raises some questions: What do you need to know about...
by Erica Seidel | Jul 17, 2017
What question do you always ask when checking references for someone you’re considering hiring? Let’s say you’re going to hire a modern marketing leader, someone who will be paid around 250k a year. And let’s say you anticipate them staying for...
by Erica Seidel | Jun 9, 2017
I was talking with a chief marketer last week. He wants help recruiting a digital marketing leader. He said, “I’d like someone from outside my industry. When you do a search, how do you tell if someone can switch sectors successfully?” What I thought...
by Erica Seidel | Mar 30, 2017
[This guide originally appeared on ChiefMarTec: 32 questions you should ask when you interview a martech leader ] Remember the story of the Otis elevator repair guy? As the story goes, if your elevator stops working, you call the guy. He comes over, taps on your...
by Erica Seidel | Mar 16, 2017
I write to share something with you: a cool way to evaluate if your dream candidate has leadership values that are a match with your organization. You may want to adopt this exercise in your own recruiting. Recently I was retained by the Chief Brand Technologist (yes...
by Erica Seidel | Jan 31, 2017
I’m excited to announce that I’ve started a new career advice column, called “Ask the MarTech Recruiter”. This column will appear weekly on the ChiefMarTec.com blog, edited by the esteemed Scott Brinker of MarTech fame. The first column...
by Erica Seidel | Jan 30, 2017
Did you know that January to March is the busiest season of the year for recruiting? That means one thing: If you are looking to recruit a top marketer by March 31, you will be competing with many other companies. If you’re like most of the people I’ve...
by Erica Seidel | Dec 13, 2016
The Connective Good just started a search for a VP of Marketing for a global marketing analytics company based in NYC. This new leader will: Set marketing strategy and lead execution, building marketing from the ground up Craft positioning to differentiate the...
by Erica Seidel | Nov 29, 2016
There’s one thing I love to ask people. I ask it at cocktail parties. In business meetings. At the dentist’s office. “What’s your favorite interview question? And how can you tell if someone will be a good fit for your team?” I jot down...
by Erica Seidel | Sep 14, 2016
The Connective Good just started a search for a new VP of Marketing in Boston. This new leader will: Chart the growth path for a global company of 100 people that’s growing 50% each year Build the brand, the demand, and the marketing band Bring a background in...
