by Erica Seidel | Dec 17, 2019
One of my clients is a guy named Kyle. He’s been a CEO many times over. Every time he meets a CMO candidate, Kyle tells the candidate the same thing: “If Erica brought you to me, that means you are qualified for the role. So my job is simply to sell you on...
by Erica Seidel | Jul 11, 2019
Anticipating tradeoffs when hiring your marketing leader will save you time and energy You’ve probably heard this before. You’ve probably even said it yourself. Hiring a great marketing leader is like finding a unicorn. It’s elusive and challenging...
by Erica Seidel | May 2, 2019
Picture it: A search for a VP of Marketing for a growing global company in a smoking hot category. We define the role, evaluate hundreds of candidates, and emerge with a star candidate. This candidate has relevant experience in the industry. She is excited about the...
by Erica Seidel | Mar 21, 2019
I’ve noticed something. When people call to ask me about doing a search for them, they are often grasping for questions to ask. It’s understandable. A search partner is an unusual mix: Part brand ambassador: Your search partner will have hundreds of...
by Erica Seidel | Feb 7, 2019
Recently I was invited to discuss “Challenges and Realities of Recruiting Modern Marketers” on the Good Morning Marketing Podcast. Thanks to the team at Zee Jay Digital for inviting me. Some topics we discussed Fads versus fundamentals (in marketing...
by Erica Seidel | Jan 11, 2019
I just bought a new car. Whoo hoo! When I was first picturing the new wheels, I didn’t realize how uncomfortable the buying process would be. After all, I regularly lead searches and negotiate deals many times this size on behalf of companies. I thought, I got...
by Erica Seidel | Dec 20, 2018
“What are the latest trends with hiring marketing leaders?” I get this question a lot. And it’s one of my favorite things to discuss. (Right up there with “What makes ‘This Is Us’ such a good show?” and “Would...
by Erica Seidel | Dec 17, 2018
Curious about what to expect when you recruit at the marketing/tech intersection, and how martech professionals can keep up-skilling? Check out this interview I did with Stensul’s Sarah Linney on The State of Executive Recruiting in MarTech.
by Erica Seidel | Sep 5, 2018
You’ve worked hard to narrow down a pool of candidates. You make an offer to ‘the one.’ Then the unthinkable happens. Your dream candidate says “no.” Fair? No. Shocking? Yep. As disappointing as being dumped in a romantic relationship? Maybe....
by Erica Seidel | Aug 27, 2018
MarketingProfs just published a piece I co-wrote with the illustrious Anand Thaker, called “Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out.” Check it out for tips on how to ferret out the top candidates… or how to be that...
by Erica Seidel | Aug 8, 2018
“I really want to switch to a smaller company.” This is something I hear a lot from candidates for marketing leadership roles. Perhaps you have too. How do you know whether the person: Is really ready and could make a great hire for a smaller startup or...
by Erica Seidel | Jul 11, 2018
I am elated to announce The Connective Good’s latest placement: Diane Gordon joins BlueConic in Boston as the SVP of Customer Success. Diane was previously the Chief Customer Officer for Brainshark and the Chief Customer Officer for Bullhorn. The backstory:...
