by Erica Seidel | Jul 19, 2023
When recruiting CMOs for investor-backed companies, Board members are often big stakeholders. And they certainly are big stakeholders when it comes to whether CMOs STAY in their jobs. But the CMO and Board relationship is often fraught. Recently,...
by Erica Seidel | Jun 20, 2023
On this episode of The Get podcast, we hear from Sandra Lopez. She’s a marketing dynamo who has been in marketing leadership and general management roles in many of the world’s biggest and most influential tech companies, like Adobe, Intel, and Microsoft....
by Erica Seidel | Jun 1, 2023
On this episode of The Get podcast, we hear from Elana Anderson. She and I overlapped at Forrester way back in the day and since then she has had an awesome career as a marketing leader, with companies including IBM, Unica, Demandware (which became Salesforce Commerce...
by Erica Seidel | May 16, 2023
This episode of The Get podcast is a super one! Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards. You’ll learn about: The relative importance of the 3 C’s – Context, Content, and Confidence –...
by Erica Seidel | Apr 27, 2023
This season on The Get podcast, we’ve been exploring the CMO/Board relationship. Here is a particularly fun episode: you’ll hear a CMO and her Board member not just talking *about* each other, but rather talking *with* each other. I had the pleasure of...
by Erica Seidel | Apr 13, 2023
Chris Fountain, operating partner at Frontier Growth — and a pal of mine from several search collaborations — joins The Get podcast and shares great advice about: What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to...
by Erica Seidel | Mar 30, 2023
🎤 It’s here! Excited to announce the first episode of The Get podcast this season. Kelly Ford Buckley of Edison Partners shared awesome advice about how SaaS CMOs can up their game with their Boards. You’ll hear about: How to remove the intimidation factor...
by Erica Seidel | Jan 11, 2023
Happy 2023! Here’s what I predict we’ll see this year in the market for CMOs in SaaS companies. 👀 CEO VIEWS ON THE CMO ROLE “To expand or compress/contract marketing, that is the question…” 1) Some companies are expanding marketing, with an eye...
by Erica Seidel | Nov 7, 2022
CMOs who can scale: something I’ve been thinking a lot about lately. The most common thing that CEOs and investors want in their CMO candidates is scale-up cred: “We’re looking to grow from 50MM to 100MM; bring us the person who has done that before...
by Erica Seidel | Sep 28, 2022
“We’re $30MM in revenue and we want to scale fast to $100MM. Can you find us a CMO who has done that exact scale-up before… and wants to do it again?” I hear this a LOT when I start a new CMO search. Sometimes the specific request is for scale-up...
by Erica Seidel | Jul 20, 2022
When I was looking for someone to marry, I wrote up a scorecard to vet potential partners. I called it my LIFE scorecard. I was looking for someone who was a good Listener, had some International experience or interest, was socially Flexible (able to interact with...
by Erica Seidel | Jun 2, 2022
Recently I got a super cool search assignment – to recruit the VP of Brand Experience for Quickbase. I see many signs pointing to a rise in roles like this, leading Brand Experience — especially in SaaS companies that are: Betting on product-led growth Realizing...
