by Erica Seidel | Aug 29, 2024
A successful career, in my view, comes from 3 things: talent, good luck, and good decision-making. Let’s assume you are talented, and let’s assume luck is out of your hands. The lever you are left with is your decision-making. How can you make the...
by Erica Seidel | Aug 15, 2024
I’ve recruited marketing leaders for 13 years. What my CEO and investor clients often mention to me in passing is that the CMO role is the hardest one to recruit for…. and the trickiest executive role to get right. In the latest episode of The Get podcast,...
by Erica Seidel | Aug 1, 2024
The newest episode of The Get is live and it’s a really exciting one! It’s called “CMO Secrets to Maximize Recruiter & Network Relationships.” I do a deep dive with my guest Tracy Eiler, CMO at OpenSesame. You’ll hear about: What’s...
by Erica Seidel | Jul 18, 2024
Excited to share that The Get podcast is back! It’s Season 6… and our theme this season is ‘The Race to Reduce Risk in CMO Recruiting.’ I’ve been thinking a lot lately, in this unique hiring market, about the role of risk in CMO recruiting....
by Erica Seidel | Jun 3, 2024
I’m feeling a bit more attuned to risk than usual these last few days. In Philadelphia last week for a reunion, I was merrily walking down the street with a friend. Suddenly I tripped on some uneven pavement and crashed down, knocking the bejesus out of not one...
by Erica Seidel | Apr 10, 2024
“What’s the market like in executive search for SaaS CMOs now?” I’m getting this question a LOT these days. (The only question I get more is from my husband, and that’s: “Will you PLEASE not start a conversation with me from three...
by Erica Seidel | Feb 22, 2024
One thing I’ve been thinking about a lot lately: How can CEOs and their CMO candidates do better ‘shared due diligence’ before committing to a CMO job offer? In my executive searches, I’ve observed that CEOs and investors often are gun-shy...
by Erica Seidel | Sep 25, 2023
Happy fall. Here’s your latest dispatch from the land of executive search for CMOs and VPs of Marketing in B2B SaaS companies. How’s the market? Is recruiting different these days? Executive search is obviously not quite as gangbusters as it was the last...
by Erica Seidel | Jul 19, 2023
When recruiting CMOs for investor-backed companies, Board members are often big stakeholders. And they certainly are big stakeholders when it comes to whether CMOs STAY in their jobs. But the CMO and Board relationship is often fraught. Recently,...
by Erica Seidel | Jun 20, 2023
On this episode of The Get podcast, we hear from Sandra Lopez. She’s a marketing dynamo who has been in marketing leadership and general management roles in many of the world’s biggest and most influential tech companies, like Adobe, Intel, and Microsoft....
by Erica Seidel | Jun 1, 2023
On this episode of The Get podcast, we hear from Elana Anderson. She and I overlapped at Forrester way back in the day and since then she has had an awesome career as a marketing leader, with companies including IBM, Unica, Demandware (which became Salesforce Commerce...
by Erica Seidel | May 16, 2023
This episode of The Get podcast is a super one! Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards. You’ll learn about: The relative importance of the 3 C’s – Context, Content, and Confidence –...
