by Erica Seidel | Sep 29, 2026
How can a CMO build an AI value prop WITHOUT AI washing? Doug Straton, CMO of Bazaarvoice, joined me for this robust conversation. You’ll hear about: What makes an AI value prop actually defensible Moving from a ‘selfish’ AI approach, where...
by Erica Seidel | Sep 13, 2026
It’s one thing for a small marketing team of a few people to play around with AI and fuel marketing initiatives. But it’s quite another to build an AI capability at scale in GTM, across a large global team. I talked with Audrea Madey for The Get podcast...
by Erica Seidel | Aug 26, 2026
With all the FOMO and shiny objects out there around AI, how can CMOs maintain their balance and their impact? I invited Suresh Balasubramanian, CMO of Qualio, to join me to discuss this — and more — on The Get podcast. Lots to learn here –...
by Erica Seidel | Aug 12, 2026
In this episode of The Get, I talk with Debbie Umbach, CMO of M-Files, about landing – and fulfilling – a CMO role in the age of AI. Debbie describes building AI capabilities inside a 50-person global marketing team, from hiring to designing new roles to leading...
by Erica Seidel | Jul 24, 2026
I interviewed Corey McCarthy, who has held CMO roles at Axonify, Unifocus, and Webex Events, about how AI is changing CMO hiring, leadership, and team building in B2B SaaS. Lots to learn here! You’ll hear about: How AI is showing up in searches for CMOs —...
by Erica Seidel | Jul 15, 2026
How should CMOs talk with their boards about their AI initiatives and their ROI? This is the first topic we are tackling in the newest season of The Get podcast. This season, we are examining how AI is reframing and reinventing the CMO role — especially when it...
by Erica Seidel | Nov 6, 2025
When you look at the CMO role across hundreds of B2B tech companies, what themes emerge these days? In this episode of The Get podcast, I talk with Matt Selheimer, VP and Research Director for B2B Marketing Executives at Forrester. You’ll hear about the top...
by Erica Seidel | Oct 23, 2025
How is GTM leadership in an AI-native company different from GTM leadership in a ‘typical SaaS’ company? And how can we expect CMOs in the most AI-steeped companies to structure their teams? It was great to talk with the most impressive Kady Srinivasan,...
by Erica Seidel | Oct 16, 2025
It was great to talk with Monica Ho for the latest episode of The Get podcast. Monica is CMO of SOCi, the leading AI-powered marketing platform for multi-location businesses. Monica reflects on her CMO journey as revenue has grown from ~$10MM to ~$100MM. She gets real...
by Erica Seidel | Oct 2, 2025
How do you not only keep up with seismic changes as a SaaS marketing leader but also proactively confront them? This was the focus of my recent conversation on The Get podcast with Wanda Cadigan, SVP of Marketing for Cloudinary. Wanda shares how she delivers on the...
by Erica Seidel | Sep 15, 2025
How are PE-backed environments unique for SaaS CMOs? And what’s the difference between the CMOs who flourish in PE-backed companies and those who flounder? In the latest episode of The Get podcast, I dive into the nuances of marketing leadership in PE-backed B2B...
by Erica Seidel | Sep 9, 2025
What’s now and what’s next for SaaS marketing orgs? My recent conversation with Jay Roxe, CMO of Inriver, was a great crash course in this topic. Jay is one of my favorite CMOs and I someone I go to for unexpected and well-articulated perspectives on...
