by Erica Seidel | Feb 17, 2022
It’s every CMO’s complaint: “Everyone thinks they’re a marketer.” With so many people outside of marketing weighing in, this can make the CMO job challenging…. unless you learn how to actually harness the emotional investment that others in the company have. ...
by Erica Seidel | Feb 10, 2022
It’s a new episode of The Get podcast! I interview Guy Weismantel, the EVP of Marketing at Ncontracts, the SaaS fintech darling based in Nashville. I had the honor of placing Guy in his role many months ago, and since then the company has doubled. Guy gives a...
by Erica Seidel | Feb 3, 2022
A CMO in scale-up mode needs to budget like a boss! Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn: How do you communicate to a CEO and CFO that you...
by Erica Seidel | Jan 27, 2022
The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process – not just for marketing, but for the company as a whole. Here’s how to do that. Jay Gaines runs marketing at insurance tech...
by Erica Seidel | Jan 20, 2022
What’s it like behind the scenes when CEOs and private equity Talent Partners recruit CMOs for PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm. Welcome to the first episode of Season 4 of The Get podcast! This season, we explore the theme...
