by Erica Seidel | Feb 24, 2022
Growth and comfort do not co-exist. This was a key theme of my interview with Cynthia Gumbert, the CMO of SmartBear, for The Get podcast. SmartBear is the ~750-person PE-backed SaaS company that is on a growth tear, serving more and more software developers every day....
by Erica Seidel | Feb 17, 2022
It’s every CMO’s complaint: “Everyone thinks they’re a marketer.” With so many people outside of marketing weighing in, this can make the CMO job challenging…. unless you learn how to actually harness the emotional investment that others in the company have. ...
by Erica Seidel | Feb 10, 2022
It’s a new episode of The Get podcast! I interview Guy Weismantel, the EVP of Marketing at Ncontracts, the SaaS fintech darling based in Nashville. I had the honor of placing Guy in his role many months ago, and since then the company has doubled. Guy gives a...
by Erica Seidel | Feb 3, 2022
A CMO in scale-up mode needs to budget like a boss! Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn: How do you communicate to a CEO and CFO that you...
by Erica Seidel | Jan 27, 2022
The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process – not just for marketing, but for the company as a whole. Here’s how to do that. Jay Gaines runs marketing at insurance tech...
