by Erica Seidel | May 16, 2023
This episode of The Get podcast is a super one! Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards. You’ll learn about: The relative importance of the 3 C’s – Context, Content, and Confidence –...
by Erica Seidel | Apr 27, 2023
This season on The Get podcast, we’ve been exploring the CMO/Board relationship. Here is a particularly fun episode: you’ll hear a CMO and her Board member not just talking *about* each other, but rather talking *with* each other. I had the pleasure of...
by Erica Seidel | Apr 13, 2023
Chris Fountain, operating partner at Frontier Growth — and a pal of mine from several search collaborations — joins The Get podcast and shares great advice about: What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to...
by Erica Seidel | Mar 30, 2023
🎤 It’s here! Excited to announce the first episode of The Get podcast this season. Kelly Ford Buckley of Edison Partners shared awesome advice about how SaaS CMOs can up their game with their Boards. You’ll hear about: How to remove the intimidation factor...
by Erica Seidel | Jan 11, 2023
Happy 2023! Here’s what I predict we’ll see this year in the market for CMOs in SaaS companies. 👀 CEO VIEWS ON THE CMO ROLE “To expand or compress/contract marketing, that is the question…” 1) Some companies are expanding marketing, with an eye...
