by Erica Seidel | Feb 10, 2022
It’s a new episode of The Get podcast! I interview Guy Weismantel, the EVP of Marketing at Ncontracts, the SaaS fintech darling based in Nashville. I had the honor of placing Guy in his role many months ago, and since then the company has doubled. Guy gives a...
by Erica Seidel | Feb 3, 2022
A CMO in scale-up mode needs to budget like a boss! Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn: How do you communicate to a CEO and CFO that you...
by Erica Seidel | Jan 27, 2022
The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process – not just for marketing, but for the company as a whole. Here’s how to do that. Jay Gaines runs marketing at insurance tech...
by Erica Seidel | Jan 20, 2022
What’s it like behind the scenes when CEOs and private equity Talent Partners recruit CMOs for PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm. Welcome to the first episode of Season 4 of The Get podcast! This season, we explore the theme...
by Erica Seidel | Jan 19, 2022
Happy 2022! Here are 9 trends I predict we’ll be talking about lots in 2022, when it comes to the CMO role and recruiting CMOs. 1. The tight CMO hiring market continues. ICYMI, here’s my recent dispatch of all the unique stuff I’ve been seeing in the...
