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Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together

Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together

by Erica Seidel | Aug 15, 2024

I’ve recruited marketing leaders for 13 years. What my CEO and investor clients often mention to me in passing is that the CMO role is the hardest one to recruit for…. and the trickiest executive role to get right. In the latest episode of The Get podcast,...
CMO Secrets to Maximize Recruiter & Network Relationships

CMO Secrets to Maximize Recruiter & Network Relationships

by Erica Seidel | Aug 1, 2024

The newest episode of The Get is live and it’s a really exciting one! It’s called “CMO Secrets to Maximize Recruiter & Network Relationships.” I do a deep dive with my guest Tracy Eiler, CMO at OpenSesame. You’ll hear about: What’s...
Everything a Good SaaS CMO Should Find Out *Before* Saying Yes to a Job

Everything a Good SaaS CMO Should Find Out *Before* Saying Yes to a Job

by Erica Seidel | Jul 18, 2024

Excited to share that The Get podcast is back! It’s Season 6… and our theme this season is ‘The Race to Reduce Risk in CMO Recruiting.’ I’ve been thinking a lot lately, in this unique hiring market, about the role of risk in CMO recruiting....
The Anatomy of a Successful CMO Candidate Finalist Presentation

The Anatomy of a Successful CMO Candidate Finalist Presentation

by Erica Seidel | Jun 3, 2024

I’m feeling a bit more attuned to risk than usual these last few days.  In Philadelphia last week for a reunion, I was merrily walking down the street with a friend. Suddenly I tripped on some uneven pavement and crashed down, knocking the bejesus out of not one...
CMO Recruiting In B2B SaaS Right Now: The Race To Reduce Risk

CMO Recruiting In B2B SaaS Right Now: The Race To Reduce Risk

by Erica Seidel | Apr 10, 2024

“What’s the market like in executive search for SaaS CMOs now?” I’m getting this question a LOT these days. (The only question I get more is from my husband, and that’s: “Will you PLEASE not start a conversation with me from three...
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The Connective Good

The Connective Good is a boutique retained executive search practice with a hyper-focus: recruiting CMOs and VPs of Marketing in B2B SaaS.

Recent Posts

  • The AI-First CMO’s Guide: What to Break, What to Build, What to Bolster
  • Leading AI Transformation Without Losing Your Team: The Global CMO’s Guide
  • The CMO’s AI Operating System For Leading Now and Landing What’s Next
  • How CMOs Go Wrong Talking To Their Boards About AI… And How To Get It Right
  • Winning the Bigger CMO Mandate: Insights From Hundreds of B2B SaaS Marketing Leaders
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