by Erica Seidel | Aug 27, 2018
MarketingProfs just published a piece I co-wrote with the illustrious Anand Thaker, called “Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out.” Check it out for tips on how to ferret out the top candidates… or how to be that...
by Erica Seidel | Aug 8, 2018
“I really want to switch to a smaller company.” This is something I hear a lot from candidates for marketing leadership roles. Perhaps you have too. How do you know whether the person: Is really ready and could make a great hire for a smaller startup or...
by Erica Seidel | Jul 11, 2018
I am elated to announce The Connective Good’s latest placement: Diane Gordon joins BlueConic in Boston as the SVP of Customer Success. Diane was previously the Chief Customer Officer for Brainshark and the Chief Customer Officer for Bullhorn. The backstory:...
by Erica Seidel | May 31, 2018
The Connective Good just started a retained search for a VP of Marketing for the world’s best-known car-sharing company, based in Boston. Infographic below with details. Our dream candidate has experience: Stewarding a well-known consumer brand Driving...
by Erica Seidel | May 21, 2018
The Connective Good is doing a search for a Director of Product Marketing at a cybersecurity company in Boston with a global presence and an 80% CAGR. Infographic below with details. Email to share your interest or recommend a colleague. Thanks to Lisa Finch, visual...
by Erica Seidel | Apr 1, 2018
The Connective Good just started a retained search for a VP of Customer Success for a marketing technology company in Boston. Infographic below with details. Our dream candidate is someone who has: Led, grown, and scaled a customer success organization in a SaaS...
by Erica Seidel | Mar 29, 2018
People often ask me what they should look for when they hire their first (or their most recent) B2B marketing leader. I recently discussed this topic with Ashley Minogue at OpenView. Check out her summary here.
by Erica Seidel | Mar 28, 2018
The Connective Good just got retained to recruit a VP of Marketing Data & Technology for a 7000+ person SaaS software company based in Seattle. This is a meaty role! The ideal fit has: Experience (re)building B2B martech stacks to support significant scale...
by Erica Seidel | Mar 15, 2018
The Connective Good is doing a retained search for a VP of Client and Team Engagement for a marketing analytics company in NYC. The ideal fit is someone who: Has a marketing background Is conversant in analytics/statistics/quantitative research Inspires individuals...
by Erica Seidel | Dec 4, 2017
Picture this: You interview a candidate named Lee for a VP of Marketing role. Lee is extroverted. Articulate. Engaging. Lee even grew up in the same town as you. You had a blast talking about which of the high school teachers are still there. You walk out, and say to...
by Erica Seidel | Oct 23, 2017
The Connective Good is doing a search for a VP of Marketing for a growing and global marketing technology company. The role is based in Boston, and has a heavy emphasis on driving demand. This new leader will: Build a scalable demand engine Drive traffic and...
by Erica Seidel | Aug 2, 2017
Many companies have already made the switch from traditional ad buying to programmatic marketing. And now more and more companies are taking programmatic over from their agencies, bringing it in-house. Which raises some questions: What do you need to know about...
