by Erica Seidel | Jul 11, 2018
I am elated to announce The Connective Good’s latest placement: Diane Gordon joins BlueConic in Boston as the SVP of Customer Success. Diane was previously the Chief Customer Officer for Brainshark and the Chief Customer Officer for Bullhorn. The backstory:...
by Erica Seidel | Mar 29, 2018
People often ask me what they should look for when they hire their first (or their most recent) B2B marketing leader. I recently discussed this topic with Ashley Minogue at OpenView. Check out her summary here.
by Erica Seidel | Dec 4, 2017
Picture this: You interview a candidate named Lee for a VP of Marketing role. Lee is extroverted. Articulate. Engaging. Lee even grew up in the same town as you. You had a blast talking about which of the high school teachers are still there. You walk out, and say to...
by Erica Seidel | Aug 2, 2017
Many companies have already made the switch from traditional ad buying to programmatic marketing. And now more and more companies are taking programmatic over from their agencies, bringing it in-house. Which raises some questions: What do you need to know about...
by Erica Seidel | Jul 17, 2017
What question do you always ask when checking references for someone you’re considering hiring? Let’s say you’re going to hire a modern marketing leader, someone who will be paid around 250k a year. And let’s say you anticipate them staying for...
