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Latest trends with hiring leaders in marketing: A peek behind the curtain

Latest trends with hiring leaders in marketing: A peek behind the curtain

by Erica Seidel | Dec 20, 2018

  “What are the latest trends with hiring marketing leaders?” I get this question a lot. And it’s one of my favorite things to discuss. (Right up there with “What makes ‘This Is Us’ such a good show?” and “Would...
The State of Executive Recruiting in MarTech – Interview with Stensul

The State of Executive Recruiting in MarTech – Interview with Stensul

by Erica Seidel | Dec 17, 2018

Curious about what to expect when you recruit at the marketing/tech intersection, and how martech professionals can keep up-skilling? Check out this interview I did with Stensul’s Sarah Linney on The State of Executive Recruiting in MarTech.
It’s Not You, It’s Me: When Your Dream Candidate Breaks Up With You

It’s Not You, It’s Me: When Your Dream Candidate Breaks Up With You

by Erica Seidel | Sep 5, 2018

You’ve worked hard to narrow down a pool of candidates. You make an offer to ‘the one.’ Then the unthinkable happens. Your dream candidate says “no.” Fair? No. Shocking? Yep. As disappointing as being dumped in a romantic relationship? Maybe....
Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out

Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out

by Erica Seidel | Aug 27, 2018

MarketingProfs just published a piece I co-wrote with the illustrious Anand Thaker, called “Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out.” Check it out for tips on how to ferret out the top candidates… or how to be that...
How to tell if someone is REALLY ready to join an early-stage company

How to tell if someone is REALLY ready to join an early-stage company

by Erica Seidel | Aug 8, 2018

“I really want to switch to a smaller company.” This is something I hear a lot from candidates for marketing leadership roles. Perhaps you have too. How do you know whether the person: Is really ready and could make a great hire for a smaller startup or...
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The Connective Good

The Connective Good is a boutique retained executive search practice with a hyper-focus: recruiting CMOs and VPs of Marketing in B2B SaaS.

Recent Posts

  • Building an AI Value Prop Without the AI Washing
  • The Anatomy Of An AI Center Of Excellence In GTM
  • The AI-First CMO’s Guide: What to Break, What to Build, What to Bolster
  • Leading AI Transformation Without Losing Your Team: The Global CMO’s Guide
  • The CMO’s AI Operating System For Leading Now and Landing What’s Next
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