by Erica Seidel | Apr 21, 2020
If the recent survey of the Revenue Collective is to be believed, the hiring scene is a bit bleak now. There is a lot of ‘wait and see’ on the part of hiring leaders. But the good news is there is still some hiring. If you are recruiting, count yourself...
by Erica Seidel | Mar 5, 2020
Once a marketing leader is in place, that person needs to draw a straight line from overall business strategy to marketing strategy to marketing org design to hiring and leading. It sounds simple, but it can be challenging. I collaborated with my pals at Drift and The...
by Erica Seidel | Jan 27, 2020
Excited to share with you my newest project… Meet The Get, the new marketing talent podcast. My days are chock-full of talking to marketing leaders one-on-one. It’s fun to swim around in the tribulations, trends, and triumphs of today’s top marketers. And...
by Erica Seidel | Jan 27, 2020
How have the best data-driven marketers evolved for success in 2020? I enjoyed discussing this with a panel of pals. Check it out here.
by Erica Seidel | Dec 17, 2019
One of my clients is a guy named Kyle. He’s been a CEO many times over. Every time he meets a CMO candidate, Kyle tells the candidate the same thing: “If Erica brought you to me, that means you are qualified for the role. So my job is simply to sell you on...
