by Erica Seidel | Sep 8, 2021
We recently looked at Why it’s so absurdly hard to recruit great Product Marketing leaders. ICYMI, here’s the quick run-through of why you could pull your hair out when trying to hire your product marketing leader: Because some great product marketing...
by Erica Seidel | Aug 24, 2021
Quick – what’s the hardest role to hire for on a marketing team, in your opinion? (Even harder than hiring a CMO.) In B2B SaaS, the answer I hear consistently is – drum roll, please: Product marketing. With the right product marketing leader in place – good...
by Erica Seidel | Feb 11, 2021
This time of year, I have a lot of conversations about what’s up with executive search in marketing. What’s the market like? How are CEO perceptions of their marketing leaders shifting? How gettable are top candidates? What new roles are emerging?...
by Erica Seidel | Nov 18, 2020
“This candidate spent a year in their last job, 18 months at the job before that, and 9 months at the role before that. Too risky. Bring me someone with longer tenures.” This is the most common objection I hear from CEOs when discussing candidates for CMO...
by Erica Seidel | Jun 26, 2020
I’m excited to share that The Get podcast, the marketing talent podcast hosted by yours truly, has wrapped up its second season. It’s ready for you to binge. If you are looking to feel productive, get inspired, and learn, tune in. The Get explores how B2B...
