If you’re lucky enough to hire now, get it right
If the recent survey of the Revenue Collective is to be believed, the hiring scene is a bit bleak now. There is a lot of ‘wait and see’ on the part of hiring leaders. But the good news is there is still some hiring. If you are recruiting, count yourself...
New eBook: Winning As A Marketing Leader
Once a marketing leader is in place, that person needs to draw a straight line from overall business strategy to marketing strategy to marketing org design to hiring and leading. It sounds simple, but it can be challenging. I collaborated with my pals at Drift and The...
The 9 things I see CEOs and CMOs talking about in 2020
Here’s what I foresee CEOs and CMOs talking about behind closed doors this year. Think of it as a guide to help marketing leaders situate, stay, and soar. Take a scan – let me know which is your favorite. These trends, predictions, and signals come from my...
Meet ‘The Get’, the new marketing talent podcast
Excited to share with you my newest project… Meet The Get, the new marketing talent podcast. My days are chock-full of talking to marketing leaders one-on-one. It’s fun to swim around in the tribulations, trends, and triumphs of today’s top marketers. And...
Adweek Webinar – The 4 Essential Elements of Data-Driven Marketing: What You Need to Know in 2020
How have the best data-driven marketers evolved for success in 2020? I enjoyed discussing this with a panel of pals. Check it out here.
Recruiting SVP of Marketing, SaaS Company in DC Area
Happy new year! I’m excited to announce a new search, for an SVP of Marketing for a high-growth SaaS company in the DC area serving the unique franchise industry. Details below.
Do you treat your candidates like guests? Or like intruders?
One of my clients is a guy named Kyle. He’s been a CEO many times over. Every time he meets a CMO candidate, Kyle tells the candidate the same thing: “If Erica brought you to me, that means you are qualified for the role. So my job is simply to sell you on...
Recruiting a Chief Strategy & Marketing Officer, Boston Area
This is a very cool one! I’ve been retained by a SaaS company which serves the unique public safety ecosystem to recruit a Chief Strategy & Marketing Officer. Details below. Infographic design credit: Lisa Finch
Recruiting a VP of Global Demand Gen, Digital, & Field Marketing
I’ve been retained by a SaaS company which makes enterprise IT easy for SMBs to recruit a VP of Global Demand Generation, Digital, & Field Marketing. What a meaty role, with global scope, at a company that is on the up. I’m talking with demand gen leaders...
CMO Hiring: The 12 Tradeoffs You Will Face
Anticipating tradeoffs when hiring your marketing leader will save you time and energy You’ve probably heard this before. You’ve probably even said it yourself. Hiring a great marketing leader is like finding a unicorn. It’s elusive and challenging...