by Erica Seidel | Mar 30, 2017
[This guide originally appeared on ChiefMarTec: 32 questions you should ask when you interview a martech leader ] Remember the story of the Otis elevator repair guy? As the story goes, if your elevator stops working, you call the guy. He comes over, taps on your...
by Erica Seidel | Feb 25, 2016
Are you involved in hiring hybrid marketing/tech talent this year? Many companies want to recruit more of these so-called unicorns. But most of them admit privately that they know very little about how to find – and keep – a marketing technologist. Until now. Recently...
