by Erica Seidel | Feb 3, 2022
A CMO in scale-up mode needs to budget like a boss! Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn: How do you communicate to a CEO and CFO that you...
by Erica Seidel | Jan 27, 2022
The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process – not just for marketing, but for the company as a whole. Here’s how to do that. Jay Gaines runs marketing at insurance tech...
by Erica Seidel | Jan 20, 2022
What’s it like behind the scenes when CEOs and private equity Talent Partners recruit CMOs for PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm. Welcome to the first episode of Season 4 of The Get podcast! This season, we explore the theme...
by Erica Seidel | Dec 20, 2021
This has been the most unique time for hiring that I’ve seen in the 11 years (gulp!) that I’ve been doing executive search for marketing leaders. A recap: Demand is up. There’s huge demand for marketing talent, as you may have noticed! There have...
by Erica Seidel | Sep 8, 2021
We recently looked at Why it’s so absurdly hard to recruit great Product Marketing leaders. ICYMI, here’s the quick run-through of why you could pull your hair out when trying to hire your product marketing leader: Because some great product marketing...
