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Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs

Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs

by Erica Seidel | Jan 20, 2022

What’s it like behind the scenes when CEOs and private equity Talent Partners recruit CMOs for PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm.  Welcome to the first episode of Season 4 of The Get podcast! This season, we explore the theme...
9 Trends Shaping The CMO Role – and CMO Recruiting – In 2022

9 Trends Shaping The CMO Role – and CMO Recruiting – In 2022

by Erica Seidel | Jan 19, 2022

Happy 2022! Here are 9 trends I predict we’ll be talking about lots in 2022, when it comes to the CMO role and recruiting CMOs. 1. The tight CMO hiring market continues. ICYMI, here’s my recent dispatch of all the unique stuff I’ve been seeing in the...
A dispatch from the most unique year of executive search for marketing leaders I’ve seen yet

A dispatch from the most unique year of executive search for marketing leaders I’ve seen yet

by Erica Seidel | Dec 20, 2021

This has been the most unique time for hiring that I’ve seen in the 11 years (gulp!) that I’ve been doing executive search for marketing leaders. A recap: Demand is up. There’s huge demand for marketing talent, as you may have noticed! There have...
Recruiting a chief marketer to re-imagine car ownership, for millions

Recruiting a chief marketer to re-imagine car ownership, for millions

by Erica Seidel | Oct 7, 2021

“I loved the process of buying a car,” said almost no one, ever. Until now. I just started a search for a chief marketer for a company that is re-imagining car ownership, and building a new type of mobility, for millions. This is a very cool one. We are...
Recruiting a Chief Marketer – information services and advisory company in Boston

Recruiting a Chief Marketer – information services and advisory company in Boston

by Erica Seidel | Sep 20, 2021

I write to announce a fun new search for a marketing leader. This search assignment is for a subscription insights and advisory company in the cybersecurity space. The company is based in Boston. What I like here: This company is not about marketing a widget or a...
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The Connective Good

The Connective Good is a boutique retained executive search practice with a hyper-focus: recruiting CMOs and VPs of Marketing in B2B SaaS.

Recent Posts

  • How to hire your marketing leader when everyone on the ELT has a different opinion
  • How SaaS CMOs Should Be Thinking About Building Their Teams in 2025
  • How To Find Your Product/Market Fit As a CMO In A Tight Job Market… And De-Risk Yourself To A CEO
  • The Race to Reduce Risk in CMO Recruiting: Highlights from Season 6 of The Get
  • Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies
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