The Connective Good
  • Projects
  • Process
  • Testimonials
  • Blog
  • Podcast
  • About
  • Contact
Select Page
Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting

Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting

by Erica Seidel | Aug 29, 2024

A successful career, in my view, comes from 3 things: talent, good luck, and good decision-making. Let’s assume you are talented, and let’s assume luck is out of your hands. The lever you are left with is your decision-making. How can you make the...
Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together

Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together

by Erica Seidel | Aug 15, 2024

I’ve recruited marketing leaders for 13 years. What my CEO and investor clients often mention to me in passing is that the CMO role is the hardest one to recruit for…. and the trickiest executive role to get right. In the latest episode of The Get podcast,...
CMO Secrets to Maximize Recruiter & Network Relationships

CMO Secrets to Maximize Recruiter & Network Relationships

by Erica Seidel | Aug 1, 2024

The newest episode of The Get is live and it’s a really exciting one! It’s called “CMO Secrets to Maximize Recruiter & Network Relationships.” I do a deep dive with my guest Tracy Eiler, CMO at OpenSesame. You’ll hear about: What’s...
Everything a Good SaaS CMO Should Find Out *Before* Saying Yes to a Job

Everything a Good SaaS CMO Should Find Out *Before* Saying Yes to a Job

by Erica Seidel | Jul 18, 2024

Excited to share that The Get podcast is back! It’s Season 6… and our theme this season is ‘The Race to Reduce Risk in CMO Recruiting.’ I’ve been thinking a lot lately, in this unique hiring market, about the role of risk in CMO recruiting....
The Anatomy of a Successful CMO Candidate Finalist Presentation

The Anatomy of a Successful CMO Candidate Finalist Presentation

by Erica Seidel | Jun 3, 2024

I’m feeling a bit more attuned to risk than usual these last few days.  In Philadelphia last week for a reunion, I was merrily walking down the street with a friend. Suddenly I tripped on some uneven pavement and crashed down, knocking the bejesus out of not one...
« Older Entries
Next Entries »

The Connective Good

The Connective Good is a boutique retained executive search practice with a hyper-focus: recruiting CMOs and VPs of Marketing in B2B SaaS.

Recent Posts

  • Winning the Bigger CMO Mandate: Insights From Hundreds of B2B SaaS Marketing Leaders
  • The AI-Native CMO: Rewiring Marketing For Warp Speed
  • How to Buck the Trend of Short-Lived CMOs
  • Delivering on the Supply Chain of Revenue As a SaaS CMO Today
  • Why Some SaaS CMOs Flourish in PE-Backed Orgs, and Others Flame Out
email   linkedin
Copyright © 2024 The Connective Good | Plumbed by limeduck solutions