by Erica Seidel | Jun 24, 2014
Landing talent. Building momentum. Scaling. If you are building an analytical marketing capability, these three challenges can keep you up at night. Today I introduce you to someone who has written the book on these topics: Cesar Brea. I’ve interviewed Cesar...
by Erica Seidel | May 5, 2014
Optimization is great for some things, but can cost us when selecting new talent. Please meet my purple couch. A custom-made, velvety soft, 1920s style, pucker-backed, purple couch. I went on a frustratingly long journey to find this couch. It started with me wanting...
by Erica Seidel | Mar 31, 2014
Is your recruiting leaky? You can patch those leaks — with either a quick fix or a full renovation — to stand out from your competition and attract more top candidates. With a recruiting project, you start with a landscape of possible talent, and narrow it...
by Erica Seidel | Mar 21, 2014
At age 18, I spent the summer scooping ice cream at a Cape Cod institution called Nick and Dick’s. Little did I know at the time that this job would be great training for my later career. My manager at Nick and Dick’s was a guy named Rick. Rick at Nick and Dick’s. Go...
by Erica Seidel | Dec 23, 2013
Greetings from Cape Cod, where I arrived last night for Christmas. Within minutes I hopped on the couch and snuggled in next to my mom. It was time for our ritual marathon of watching HGTV – the purveyor of gems like “House Hunters” and “Love It Or List It.” Not...
by Erica Seidel | Aug 14, 2013
Over cocktails with my friend J. last week, she mentioned her challenges finding Java programmers for her team. She had tried to partner with several recruiters. But the candidate pipeline she was seeing was as thin as a rail. She needed one recruiter whom she could...
by Erica Seidel | Jul 11, 2013
Do you remember the best conference you ever attended? My most memorable conference was a Sonoma boondoggle, er, rather, leadership retreat hosted by Monitor’s Global Business Network. (May Monitor rest in peace.) At the conference, the organizers watched small...
by Erica Seidel | May 7, 2013
A Tale Of Two Parties My idea of a party used to be grabbing some chips and salsa and decompressing with friends. I’d spend a maximum of 30 minutes preparing. Then I met my lovely fiancé, Matthias. He has evolved our parties to an art form. He simply will not stand...
