by Erica Seidel | Jul 31, 2014
Recently I emailed my friend Andres, who works at Meetup. A moment later, I received this out-of-office message from him: I thought, “What a great idea!” Andres is using his out of office response as a marketing tool, to: Showcase the sabbatical perk at...
by Erica Seidel | Jun 24, 2014
Landing talent. Building momentum. Scaling. If you are building an analytical marketing capability, these three challenges can keep you up at night. Today I introduce you to someone who has written the book on these topics: Cesar Brea. I’ve interviewed Cesar...
by Erica Seidel | May 5, 2014
Optimization is great for some things, but can cost us when selecting new talent. Please meet my purple couch. A custom-made, velvety soft, 1920s style, pucker-backed, purple couch. I went on a frustratingly long journey to find this couch. It started with me wanting...
by Erica Seidel | Mar 31, 2014
Is your recruiting leaky? You can patch those leaks — with either a quick fix or a full renovation — to stand out from your competition and attract more top candidates. With a recruiting project, you start with a landscape of possible talent, and narrow it...
by Erica Seidel | Mar 21, 2014
At age 18, I spent the summer scooping ice cream at a Cape Cod institution called Nick and Dick’s. Little did I know at the time that this job would be great training for my later career. My manager at Nick and Dick’s was a guy named Rick. Rick at Nick and Dick’s. Go...
by Erica Seidel | Mar 21, 2014
The Connective Good is currently working on a search for a Director of Trends & Insights for a startup consulting division of a media empire in NYC. This infographic below describes the role. (Thanks to the wonderfully talented Lisa Finch who designs these...
by Erica Seidel | Dec 23, 2013
Greetings from Cape Cod, where I arrived last night for Christmas. Within minutes I hopped on the couch and snuggled in next to my mom. It was time for our ritual marathon of watching HGTV – the purveyor of gems like “House Hunters” and “Love It Or List It.” Not...
by Erica Seidel | Nov 12, 2013
My new husband, age 41, is learning how to drive. We have been practicing together every morning. Which means that I clutch the armrest in utter terror in Boston rush-hour traffic, while gritting my teeth and forcing my voice to be calm, saying, “Next time, let’s...
by Erica Seidel | Sep 25, 2013
Have you ever hired a carpenter? My guess is if you did, you probably didn’t vet that person by saying, “Tell me about a time when you solved a challenging problem.” Instead, you probably said something like, “I have this room that I want to make bigger, but my...
by Erica Seidel | Aug 14, 2013
Over cocktails with my friend J. last week, she mentioned her challenges finding Java programmers for her team. She had tried to partner with several recruiters. But the candidate pipeline she was seeing was as thin as a rail. She needed one recruiter whom she could...
by Erica Seidel | Jul 11, 2013
Do you remember the best conference you ever attended? My most memorable conference was a Sonoma boondoggle, er, rather, leadership retreat hosted by Monitor’s Global Business Network. (May Monitor rest in peace.) At the conference, the organizers watched small...
by Erica Seidel | Jun 11, 2013
Recently I awoke at 2 am to a very odd ‘whoosh’ sound in my bedroom. Whoosh, silence. Whoosh, silence. I tried to ignore it but the whoosh continued. Struggling awake, I realized that there was a bat in the bedroom! I did the natural thing for 2013: Grabbed an...
