Excited to share that The Get podcast is back! It’s Season 6… and our theme this season is ‘The Race to Reduce Risk in CMO Recruiting.’
I’ve been thinking a lot lately, in this unique hiring market, about the role of risk in CMO recruiting. There’s only so much de-risking you can do with a hiring decision before taking a leap.
We look at risk this season from two perspectives: hiring and getting hired.
The first episode is “Everything a Good SaaS CMO Should Find Out *Before* Saying Yes to a Job… and How and When To Find it Out.”
I do a deep dive with my guest Andrea Kayal, CRO at Help Scout. Andrea came to the CRO spot by way of CMO roles and Board work.
You’ll hear about:
- When it makes sense for a marketing leader to report to a CRO rather than the CEO… and why CMOs can make great CROs (a hot topic these days in B2B SaaS)
- What top CMO candidates that I have represented look for BEFORE saying yes
- The two ‘golden questions’ Andrea asks when evaluating a role
- Key metrics to look at to evaluate the health of the business
- How to make efficient use of the recruiting process, despite time and access being limited
- What the best CMO candidates do to vet a role *beyond* the interview… to show up as peers, demonstrate their ‘altitude,’ surface important insights, and mitigate risk
Listen here. You can also check out this related article from Andrea on ‘Interview companies with the same rigor that they’re using to interview you.’