by Erica Seidel | Mar 21, 2022
This episode of The Get podcast is one of my favorites. I interviewed CMO scale savant Sydney Sloan. Sydney discussed her time as CMO at Salesloft, where she contributed to a huge scale-up. Sydney had so much insight to share. It was hard to pick out just a few...
by Erica Seidel | Mar 13, 2022
This episode of The Get podcast really made me think. I interviewed Khalid El Khatib, who’s the Head of Marketing and Communications for Stack Overflow. Khalid discusses his career journey, and how he has structured his organization to serve not just Stack...
by Erica Seidel | Feb 24, 2022
Growth and comfort do not co-exist. This was a key theme of my interview with Cynthia Gumbert, the CMO of SmartBear, for The Get podcast. SmartBear is the ~750-person PE-backed SaaS company that is on a growth tear, serving more and more software developers every day....
by Erica Seidel | Feb 17, 2022
It’s every CMO’s complaint: “Everyone thinks they’re a marketer.” With so many people outside of marketing weighing in, this can make the CMO job challenging…. unless you learn how to actually harness the emotional investment that others in the company have. ...
by Erica Seidel | Feb 10, 2022
It’s a new episode of The Get podcast! I interview Guy Weismantel, the EVP of Marketing at Ncontracts, the SaaS fintech darling based in Nashville. I had the honor of placing Guy in his role many months ago, and since then the company has doubled. Guy gives a...
