by Erica Seidel | Feb 22, 2024
One thing I’ve been thinking about a lot lately: How can CEOs and their CMO candidates do better ‘shared due diligence’ before committing to a CMO job offer? In my executive searches, I’ve observed that CEOs and investors often are gun-shy...
by Erica Seidel | Sep 25, 2023
Happy fall. Here’s your latest dispatch from the land of executive search for CMOs and VPs of Marketing in B2B SaaS companies. How’s the market? Is recruiting different these days? Executive search is obviously not quite as gangbusters as it was the last...
by Erica Seidel | Jul 19, 2023
When recruiting CMOs for investor-backed companies, Board members are often big stakeholders. And they certainly are big stakeholders when it comes to whether CMOs STAY in their jobs. But the CMO and Board relationship is often fraught. Recently,...
by Erica Seidel | Jun 20, 2023
On this episode of The Get podcast, we hear from Sandra Lopez. She’s a marketing dynamo who has been in marketing leadership and general management roles in many of the world’s biggest and most influential tech companies, like Adobe, Intel, and Microsoft....
by Erica Seidel | Jun 1, 2023
On this episode of The Get podcast, we hear from Elana Anderson. She and I overlapped at Forrester way back in the day and since then she has had an awesome career as a marketing leader, with companies including IBM, Unica, Demandware (which became Salesforce Commerce...
