by Erica Seidel | Sep 9, 2025
What’s now and what’s next for SaaS marketing orgs? My recent conversation with Jay Roxe, CMO of Inriver, was a great crash course in this topic. Jay is one of my favorite CMOs and I someone I go to for unexpected and well-articulated perspectives on...
by Erica Seidel | Aug 20, 2025
Good news – the latest episode of The Get podcast is live.This season’s theme is all about how B2B SaaS marketing orgs are changing, in both seismic and subtle ways. In this latest episode, you’ll hear my conversation with Ashley Deibert, CMO of...
by Erica Seidel | Aug 4, 2025
Excited to share that The Get podcast is back for Season 7! This season’s theme is all about how SaaS marketing orgs are changing, in both seismic and subtle ways. In this first episode to kick off the season, we hear from Claudia Lee, who has a unique...
by Erica Seidel | Apr 30, 2025
For CEOs and investors hiring CMOs and VPs of Marketing these days, there’s a real desire to get it right. After all, we no longer have a good market to lift up an average marketing leader. We have a shaky market which means that we need the strongest marketing...
by Erica Seidel | Feb 25, 2025
I love helping strong SaaS CMOs recruit their VPs. How should SaaS CMOs be thinking about assembling their teams in today’s landscape? Based on my recent conversations with SaaS CMOs, here are key organizational factors to consider in 2025. General Observations for...
