by Erica Seidel | May 2, 2019
Picture it: A search for a VP of Marketing for a growing global company in a smoking hot category. We define the role, evaluate hundreds of candidates, and emerge with a star candidate. This candidate has relevant experience in the industry. She is excited about the...
by Erica Seidel | Mar 21, 2019
I’ve noticed something. When people call to ask me about doing a search for them, they are often grasping for questions to ask. It’s understandable. A search partner is an unusual mix: Part brand ambassador: Your search partner will have hundreds of...
by Erica Seidel | Mar 7, 2019
It was fun to join the hosts of the MarTech Advisor “Talking Stack” podcast to discuss executive recruiting for marketing and martech roles. Some highlights: If you want to hire a great marketing leader, you have to think like one The 5 things to align to...
by Erica Seidel | Feb 13, 2019
I am excited to announce a new placement: Lisa Conquergood joins USAFacts in Seattle to lead marketing. USAFacts is a nonprofit, nonpartisan civic initiative, started by Steve Ballmer, with the goal of making government data more accessible and understandable to all...
by Erica Seidel | Feb 7, 2019
Recently I was invited to discuss “Challenges and Realities of Recruiting Modern Marketers” on the Good Morning Marketing Podcast. Thanks to the team at Zee Jay Digital for inviting me. Some topics we discussed Fads versus fundamentals (in marketing...
