by Erica Seidel | Mar 5, 2020
Once a marketing leader is in place, that person needs to draw a straight line from overall business strategy to marketing strategy to marketing org design to hiring and leading. It sounds simple, but it can be challenging. I collaborated with my pals at Drift and The...
by Erica Seidel | Jan 30, 2020
Here’s what I foresee CEOs and CMOs talking about behind closed doors this year. Think of it as a guide to help marketing leaders situate, stay, and soar. Take a scan – let me know which is your favorite. These trends, predictions, and signals come from my...
by Erica Seidel | Jan 27, 2020
Excited to share with you my newest project… Meet The Get, the new marketing talent podcast. My days are chock-full of talking to marketing leaders one-on-one. It’s fun to swim around in the tribulations, trends, and triumphs of today’s top marketers. And...
by Erica Seidel | Jan 27, 2020
How have the best data-driven marketers evolved for success in 2020? I enjoyed discussing this with a panel of pals. Check it out here.
by Erica Seidel | Jan 8, 2020
Happy new year! I’m excited to announce a new search, for an SVP of Marketing for a high-growth SaaS company in the DC area serving the unique franchise industry. Details below.
