by Erica Seidel | Nov 6, 2025
When you look at the CMO role across hundreds of B2B tech companies, what themes emerge these days? In this episode of The Get podcast, I talk with Matt Selheimer, VP and Research Director for B2B Marketing Executives at Forrester. You’ll hear about the top...
by Erica Seidel | Oct 23, 2025
How is GTM leadership in an AI-native company different from GTM leadership in a ‘typical SaaS’ company? And how can we expect CMOs in the most AI-steeped companies to structure their teams? It was great to talk with the most impressive Kady Srinivasan,...
by Erica Seidel | Oct 16, 2025
It was great to talk with Monica Ho for the latest episode of The Get podcast. Monica is CMO of SOCi, the leading AI-powered marketing platform for multi-location businesses. Monica reflects on her CMO journey as revenue has grown from ~$10MM to ~$100MM. She gets real...
by Erica Seidel | Oct 2, 2025
How do you not only keep up with seismic changes as a SaaS marketing leader but also proactively confront them? This was the focus of my recent conversation on The Get podcast with Wanda Cadigan, SVP of Marketing for Cloudinary. Wanda shares how she delivers on the...
by Erica Seidel | Sep 15, 2025
How are PE-backed environments unique for SaaS CMOs? And what’s the difference between the CMOs who flourish in PE-backed companies and those who flounder? In the latest episode of The Get podcast, I dive into the nuances of marketing leadership in PE-backed B2B...
by Erica Seidel | Sep 9, 2025
What’s now and what’s next for SaaS marketing orgs? My recent conversation with Jay Roxe, CMO of Inriver, was a great crash course in this topic. Jay is one of my favorite CMOs and I someone I go to for unexpected and well-articulated perspectives on...
by Erica Seidel | Aug 20, 2025
Good news – the latest episode of The Get podcast is live.This season’s theme is all about how B2B SaaS marketing orgs are changing, in both seismic and subtle ways. In this latest episode, you’ll hear my conversation with Ashley Deibert, CMO of...
by Erica Seidel | Aug 4, 2025
Excited to share that The Get podcast is back for Season 7! This season’s theme is all about how SaaS marketing orgs are changing, in both seismic and subtle ways. In this first episode to kick off the season, we hear from Claudia Lee, who has a unique...
by Erica Seidel | Apr 30, 2025
For CEOs and investors hiring CMOs and VPs of Marketing these days, there’s a real desire to get it right. After all, we no longer have a good market to lift up an average marketing leader. We have a shaky market which means that we need the strongest marketing...
by Erica Seidel | Feb 25, 2025
I love helping strong SaaS CMOs recruit their VPs. How should SaaS CMOs be thinking about assembling their teams in today’s landscape? Based on my recent conversations with SaaS CMOs, here are key organizational factors to consider in 2025. General Observations for...
by Erica Seidel | Feb 3, 2025
I run a retained executive search practice with a laser focus on recruiting the ‘make money’ type of marketing leaders, not the ‘make it pretty’ ones. So I’ve had thousands of conversations in the course of recruiting CMOs and VPs of...
by Erica Seidel | Dec 16, 2024
Hiring a CMO is one of the most challenging—and risky—decisions for a CEO: Marketing is often critical to the company’s growth thesis. Marketing is often misunderstood: Everyone THINKS they understand marketing, but often they don’t. Marketing ROI doesn’t...
