by Erica Seidel | Sep 15, 2025
How are PE-backed environments unique for SaaS CMOs? And what’s the difference between the CMOs who flourish in PE-backed companies and those who flounder? In the latest episode of The Get podcast, I dive into the nuances of marketing leadership in PE-backed B2B...
by Erica Seidel | Sep 9, 2025
What’s now and what’s next for SaaS marketing orgs? My recent conversation with Jay Roxe, CMO of Inriver, was a great crash course in this topic. Jay is one of my favorite CMOs and I someone I go to for unexpected and well-articulated perspectives on...
by Erica Seidel | Aug 20, 2025
Good news – the latest episode of The Get podcast is live.This season’s theme is all about how B2B SaaS marketing orgs are changing, in both seismic and subtle ways. In this latest episode, you’ll hear my conversation with Ashley Deibert, CMO of...
by Erica Seidel | Aug 4, 2025
Excited to share that The Get podcast is back for Season 7! This season’s theme is all about how SaaS marketing orgs are changing, in both seismic and subtle ways. In this first episode to kick off the season, we hear from Claudia Lee, who has a unique...
by Erica Seidel | Apr 30, 2025
For CEOs and investors hiring CMOs and VPs of Marketing these days, there’s a real desire to get it right. After all, we no longer have a good market to lift up an average marketing leader. We have a shaky market which means that we need the strongest marketing...
by Erica Seidel | Feb 25, 2025
I love helping strong SaaS CMOs recruit their VPs. How should SaaS CMOs be thinking about assembling their teams in today’s landscape? Based on my recent conversations with SaaS CMOs, here are key organizational factors to consider in 2025. General Observations for...
by Erica Seidel | Feb 3, 2025
I run a retained executive search practice with a laser focus on recruiting the ‘make money’ type of marketing leaders, not the ‘make it pretty’ ones. So I’ve had thousands of conversations in the course of recruiting CMOs and VPs of...
by Erica Seidel | Dec 16, 2024
Hiring a CMO is one of the most challenging—and risky—decisions for a CEO: Marketing is often critical to the company’s growth thesis. Marketing is often misunderstood: Everyone THINKS they understand marketing, but often they don’t. Marketing ROI doesn’t...
by Erica Seidel | Nov 14, 2024
Excited to share with you the latest episode of The Get podcast! For this one, I talked with Gary Survis, Operating Partner with Insight Partners. we discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles: They stand out by...
by Erica Seidel | Oct 31, 2024
What do CEOs fear most when hiring CMOs? In this episode of The Get podcast, we discuss why the CMO role is particularly tough to fill, and common concerns that bedevil CEOs and investors when they hire CMOs. My guest is Peter Mahoney, Chief Commercial Officer at GoTo...
by Erica Seidel | Sep 24, 2024
These days, when CEOs and investors hire marketing leaders, they can have very specific wish lists. Such as: Experience scaling from point A to point B Facility with a mix of sales-led and product-led growth motions Background that spikes in demand generation...
by Erica Seidel | Aug 29, 2024
A successful career, in my view, comes from 3 things: talent, good luck, and good decision-making. Let’s assume you are talented, and let’s assume luck is out of your hands. The lever you are left with is your decision-making. How can you make the...
