by Erica Seidel | Dec 16, 2024
Hiring a CMO is one of the most challenging—and risky—decisions for a CEO: Marketing is often critical to the company’s growth thesis. Marketing is often misunderstood: Everyone THINKS they understand marketing, but often they don’t. Marketing ROI doesn’t...
by Erica Seidel | Nov 14, 2024
Excited to share with you the latest episode of The Get podcast! For this one, I talked with Gary Survis, Operating Partner with Insight Partners. we discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles: They stand out by...
by Erica Seidel | Oct 31, 2024
What do CEOs fear most when hiring CMOs? In this episode of The Get podcast, we discuss why the CMO role is particularly tough to fill, and common concerns that bedevil CEOs and investors when they hire CMOs. My guest is Peter Mahoney, Chief Commercial Officer at GoTo...
by Erica Seidel | Sep 24, 2024
These days, when CEOs and investors hire marketing leaders, they can have very specific wish lists. Such as: Experience scaling from point A to point B Facility with a mix of sales-led and product-led growth motions Background that spikes in demand generation...
by Erica Seidel | Aug 29, 2024
A successful career, in my view, comes from 3 things: talent, good luck, and good decision-making. Let’s assume you are talented, and let’s assume luck is out of your hands. The lever you are left with is your decision-making. How can you make the...
by Erica Seidel | Aug 15, 2024
I’ve recruited marketing leaders for 13 years. What my CEO and investor clients often mention to me in passing is that the CMO role is the hardest one to recruit for…. and the trickiest executive role to get right. In the latest episode of The Get podcast,...
by Erica Seidel | Aug 1, 2024
The newest episode of The Get is live and it’s a really exciting one! It’s called “CMO Secrets to Maximize Recruiter & Network Relationships.” I do a deep dive with my guest Tracy Eiler, CMO at OpenSesame. You’ll hear about: What’s...
by Erica Seidel | Jul 18, 2024
Excited to share that The Get podcast is back! It’s Season 6… and our theme this season is ‘The Race to Reduce Risk in CMO Recruiting.’ I’ve been thinking a lot lately, in this unique hiring market, about the role of risk in CMO recruiting....
by Erica Seidel | Jun 3, 2024
I’m feeling a bit more attuned to risk than usual these last few days. In Philadelphia last week for a reunion, I was merrily walking down the street with a friend. Suddenly I tripped on some uneven pavement and crashed down, knocking the bejesus out of not one...
by Erica Seidel | Apr 10, 2024
“What’s the market like in executive search for SaaS CMOs now?” I’m getting this question a LOT these days. (The only question I get more is from my husband, and that’s: “Will you PLEASE not start a conversation with me from three...
by Erica Seidel | Feb 22, 2024
One thing I’ve been thinking about a lot lately: How can CEOs and their CMO candidates do better ‘shared due diligence’ before committing to a CMO job offer? In my executive searches, I’ve observed that CEOs and investors often are gun-shy...
by Erica Seidel | Sep 25, 2023
Happy fall. Here’s your latest dispatch from the land of executive search for CMOs and VPs of Marketing in B2B SaaS companies. How’s the market? Is recruiting different these days? Executive search is obviously not quite as gangbusters as it was the last...
