What do CEOs fear most when hiring CMOs?
In this episode of The Get podcast, we discuss why the CMO role is particularly tough to fill, and common concerns that bedevil CEOs and investors when they hire CMOs.
My guest is Peter Mahoney, Chief Commercial Officer at GoTo and author of The Next CMO. Peter has been a GM, CMO, CEO, and now at GoTo has recently transitioned from CMO to Chief Commercial Officer.
You’ll learn about:
- The complexities and fears that CEOs face when hiring CMOs
- Distinctions between roles such as Chief Commercial Officer and Chief Revenue Officer
- How “everyone at the C-level thinks they understand marketing but at the same time fears that they don’t understand it”
- The skills required to succeed in a small versus a big company as a CMO
- The wisdom of spending some of your career outside of marketing…. even if it is a sideways move
- Strategies for candidates to effectively communicate their impact during the hiring process
- Advice for rising CMOs