by Erica Seidel | Dec 9, 2014
Six months. That’s how long my husband and I spent hunting this year for a condo in our fair city of Cambridge, Massachusetts. After so much waiting and hoping, we were getting downright antsy. Finally we saw a contender! It ticked all of our boxes — a...
by Erica Seidel | Oct 24, 2014
Interview with Paul Roetzer, Founder and CEO of PR 20/20 Today we do a Q&A on applying inbound marketing approaches to recruiting. Here’s an interview I did with Paul Roetzer, Founder & CEO of PR 20/20, a firm in Cleveland that specializes in inbound...
by Erica Seidel | Oct 3, 2014
“Once you’ve been an entrepreneur, you’re pretty much unemployable.” –Dharmesh Shah, Co-Founder and CTO, HubSpot, speaking at the recent MarTech conference “If you’ve been on your own for too long, people think you’ve...
by Erica Seidel | Jul 31, 2014
Recently I emailed my friend Andres, who works at Meetup. A moment later, I received this out-of-office message from him: I thought, “What a great idea!” Andres is using his out of office response as a marketing tool, to: Showcase the sabbatical perk at...
by Erica Seidel | Jun 24, 2014
Landing talent. Building momentum. Scaling. If you are building an analytical marketing capability, these three challenges can keep you up at night. Today I introduce you to someone who has written the book on these topics: Cesar Brea. I’ve interviewed Cesar...
