by Erica Seidel | Mar 15, 2018
The Connective Good is doing a retained search for a VP of Client and Team Engagement for a marketing analytics company in NYC. The ideal fit is someone who: Has a marketing background Is conversant in analytics/statistics/quantitative research Inspires individuals...
by Erica Seidel | Dec 4, 2017
Picture this: You interview a candidate named Lee for a VP of Marketing role. Lee is extroverted. Articulate. Engaging. Lee even grew up in the same town as you. You had a blast talking about which of the high school teachers are still there. You walk out, and say to...
by Erica Seidel | Oct 23, 2017
The Connective Good is doing a search for a VP of Marketing for a growing and global marketing technology company. The role is based in Boston, and has a heavy emphasis on driving demand. This new leader will: Build a scalable demand engine Drive traffic and...
by Erica Seidel | Aug 2, 2017
Many companies have already made the switch from traditional ad buying to programmatic marketing. And now more and more companies are taking programmatic over from their agencies, bringing it in-house. Which raises some questions: What do you need to know about...
by Erica Seidel | Jul 17, 2017
What question do you always ask when checking references for someone you’re considering hiring? Let’s say you’re going to hire a modern marketing leader, someone who will be paid around 250k a year. And let’s say you anticipate them staying for...
