by Erica Seidel | Feb 25, 2025
I love helping strong SaaS CMOs recruit their VPs. How should SaaS CMOs be thinking about assembling their teams in today’s landscape? Based on my recent conversations with SaaS CMOs, here are key organizational factors to consider in 2025. General Observations for...
by Erica Seidel | Feb 3, 2025
I run a retained executive search practice with a laser focus on recruiting the ‘make money’ type of marketing leaders, not the ‘make it pretty’ ones. So I’ve had thousands of conversations in the course of recruiting CMOs and VPs of...
by Erica Seidel | Dec 16, 2024
Hiring a CMO is one of the most challenging—and risky—decisions for a CEO: Marketing is often critical to the company’s growth thesis. Marketing is often misunderstood: Everyone THINKS they understand marketing, but often they don’t. Marketing ROI doesn’t...
by Erica Seidel | Nov 14, 2024
Excited to share with you the latest episode of The Get podcast! For this one, I talked with Gary Survis, Operating Partner with Insight Partners. we discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles: They stand out by...
by Erica Seidel | Oct 31, 2024
What do CEOs fear most when hiring CMOs? In this episode of The Get podcast, we discuss why the CMO role is particularly tough to fill, and common concerns that bedevil CEOs and investors when they hire CMOs. My guest is Peter Mahoney, Chief Commercial Officer at GoTo...
