by Erica Seidel | Dec 16, 2024
Hiring a CMO is one of the most challenging—and risky—decisions for a CEO: Marketing is often critical to the company’s growth thesis. Marketing is often misunderstood: Everyone THINKS they understand marketing, but often they don’t. Marketing ROI doesn’t...
by Erica Seidel | Nov 14, 2024
Excited to share with you the latest episode of The Get podcast! For this one, I talked with Gary Survis, Operating Partner with Insight Partners. we discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles: They stand out by...
by Erica Seidel | Oct 31, 2024
What do CEOs fear most when hiring CMOs? In this episode of The Get podcast, we discuss why the CMO role is particularly tough to fill, and common concerns that bedevil CEOs and investors when they hire CMOs. My guest is Peter Mahoney, Chief Commercial Officer at GoTo...
by Erica Seidel | Sep 24, 2024
These days, when CEOs and investors hire marketing leaders, they can have very specific wish lists. Such as: Experience scaling from point A to point B Facility with a mix of sales-led and product-led growth motions Background that spikes in demand generation...
by Erica Seidel | Aug 29, 2024
A successful career, in my view, comes from 3 things: talent, good luck, and good decision-making. Let’s assume you are talented, and let’s assume luck is out of your hands. The lever you are left with is your decision-making. How can you make the...
