Good news – the latest episode of The Get podcast is live.This season’s theme is all about how B2B SaaS marketing orgs are changing, in both seismic and subtle ways.
In this latest episode, you’ll hear my conversation with Ashley Deibert, CMO of Marigold.
You’ll learn about:
• How to build alignment, not on Day 1 in the job, but during the interview process
• Deciding what to stop, start, and continue when taking on a new role
• Handling drastic budget reductions by providing scenario-based options
• Hiring fast, hiring micro-experts, and spotting ‘moldable’ talent through situational questions
• How to be open to other’s feedback without getting mired in it
• Advice to CEOs on avoiding CMO mis-hires
• Why ‘touch more, do more, be exposed to more’ should be every rising CMO’s mantra
• Structuring product marketing and customer marketing together for impact
• How AI is augmenting marketing without replacing talent
• Why the best GTM teams blur the lines among sales, marketing, product, and customer success into one revenue team
- “I don’t believe in doing more with less. I believe in focus…. When you’re a CMO it’s about alignment because you’re servicing the organization’s growth.”
- “ Don’t just be selfish in a hiring cycle. Also think about, is this person going to get what they need from you? Because if they don’t, guess what? They leave.”
- “CEO needs to really think about the relationship that the organization and the culture around marketing that they desire…. I’ve seen and lived through many situations where it’s, “we gotta have marketing”, but “gotta have” versus “we need to embrace and make this core to our go-to-market” are different. Marketing is part of go-to-market. It’s literally in the title!”
Enjoy!