🎤 It’s here! Excited to announce the first episode of The Get podcast this season. Kelly Ford Buckley of Edison Partners shared awesome advice about how SaaS CMOs can up their game with their Boards.
You’ll hear about:
- How to remove the intimidation factor when working with boards
- How to build an ongoing dialogue with your Board
- Whether the Board is looking to the CMO for content or confidence
- Why you should NOT be re-creating the wheel with every Board presentation
- How Board interactions are different in a downturn
- How to upgrade from a reporting conversation to a strategic conversation
- What it’s like to be an operating partner focused on marketing and how to prepare for such a role