Excited to share that The Get podcast is back for Season 7! This season’s theme is all about how SaaS marketing orgs are changing, in both seismic and subtle ways.
In this first episode to kick off the season, we hear from Claudia Lee, who has a unique background in both partner marketing and product marketing.
You’ll hear perspectives and practical advice about:
- How to use the theme of “enabling conversations” to frame marketing’s contribution both internally and externally
- How to combine strategic intent with hyper-experimentation for smart execution
- Building a team from scratch, especially in a partner-led GTM model
- The critical soft skills that are making the difference today for SaaS marketing teams
- What a contextually-aligned marketing team is, and how it provides the best results
- Navigating the tension between short-term results and long-term impact
- Approaching AI as a tool, not a threat
- Questions to anticipate from CEOs when exploring a new CMO role